Intimissimi vs Victoria's Secret:Which is more popular?
In September 2026, Intimissimi had more branded searches than Victoria's Secret among lingerie brands worldwide. Intimissimi had about 2.7 million branded searches, while Victoria's Secret had 165,000. Intimissimi made up 66.4% of all lingerie brand searches we track, and Victoria's Secret accounted for 4%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Intimissimi appeared in three of the five answers and Victoria's Secret in two. Intimissimi was mentioned before Victoria's Secret in every answer.
Who do people search for more?
Intimissimi, about 17 searches for every 1 for Victoria's Secret
Who does AI mention more?
Intimissimi, mentioned in 3 of 5 answers, Victoria's Secret in 2
Who does AI recommend more?
Intimissimi, named ahead of Victoria's Secret in every answer
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Intimissimi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Victoria's Secret was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Intimissimi was listed before Victoria's Secret in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Intimissimi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Agent Provocateur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SKIMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bluebella3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Savage X Fenty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victoria's Secret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aerie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy?”
Asked ChatGPT
“What are the best lingerie brands?”
Asked ChatGPT
“What's the best lingerie brand for everyday wear?”
Searched Google, AI Overview
“lingerie brands”
Searched Google, AI Overview
“bras and underwear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Intimissimi or Victoria's Secret more popular in search?
This chart shows how often people search Google for Intimissimi and Victoria's Secret by name. Each line represents a brand's share of searches for all eight lingerie brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Intimissimi, Victoria's Secret. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intimissimi | Savage X Fenty | Agent Provocateur | Honey Birdette | Victoria's Secret | SKIMS | Bluebella | Aerie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 6.2% | 6.2% | 6.2% | 3.4% | 6.5% | 1.5% | 1.3% |
| Nov 2025 | 71% | 7.8% | 5.2% | 5.2% | 3.5% | 4.2% | 1.6% | 1.4% |
| Dec 2025 | 75.1% | 6.8% | 5.5% | 4.5% | 2.5% | 3.4% | 1.1% | 1.1% |
| Jan 2026 | 70.2% | 9.4% | 7.7% | 4.2% | 2.3% | 3.2% | 1.6% | 1.3% |
| Feb 2026 | 65.3% | 10.7% | 7.2% | 5.9% | 3.2% | 4.4% | 1.8% | 1.5% |
| Mar 2026 | 66.6% | 8.9% | 7.3% | 6% | 3.3% | 4.9% | 1.5% | 1.6% |
| Apr 2026 | 65.2% | 8.8% | 7.2% | 5.9% | 4.8% | 4.7% | 1.8% | 1.7% |
| May 2026 | 66.6% | 8.9% | 6% | 6% | 4% | 4.6% | 2.2% | 1.7% |
| Jun 2026 | 68.3% | 7.5% | 6.1% | 6.1% | 4.1% | 4.4% | 1.8% | 1.6% |
| Jul 2026 | 66.1% | 8.9% | 5.9% | 5.9% | 4% | 5.4% | 1.8% | 1.9% |
| Aug 2026 | 66.5% | 8.9% | 6% | 6% | 4% | 4.9% | 1.8% | 1.9% |
| Sep 2026 | 66.4% | 10.9% | 6% | 6% | 4% | 3.9% | 1.5% | 1.4% |
How has the Intimissimi and Victoria's Secret comparison changed over the last 12 months?
3 findings
- Intimissimi was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Intimissimi’s share of searches among lingerie brands worldwide moved from 68.7% to 66.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, Victoria's Secret’s share of searches among lingerie brands worldwide moved from 3.4% to 4%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for lingerie brands worldwide in September 2026?
2 changes
In September 2026, Victoria's Secret rose from 6th to 5th among lingerie brands worldwide.
Estimated monthly branded searches for Intimissimi worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Intimissimi’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Intimissimi
1 branded search term
- intimissimi
Victoria's Secret
1 branded search term
- victorias secret
Other head-to-heads among lingerie brands
- Intimissimi vs Savage X Fenty: compare popularity
- Intimissimi vs Agent Provocateur: compare popularity
- Intimissimi vs Honey Birdette: compare popularity
- Savage X Fenty vs Agent Provocateur: compare popularity
- Savage X Fenty vs Honey Birdette: compare popularity
- Savage X Fenty vs Victoria's Secret: compare popularity
Put your own brand in this comparison
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