Brandwave

How popular isVictoria's Secret in search?

In August 2026, there were an estimated 165K branded searches for Victoria's Secret worldwide which held steady over the last 11 months. Victoria's Secret holds 0.3% estimated Share of Search among sports bra brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas36.8%
  2. Nike36.8%
  3. Lululemon20%
  4. Under Armour6%
  5. Victoria's Secret0.3%
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Where does Victoria's Secret compete?

Victoria's Secret is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sports bra brands5th of 50.3%Shown below
Bras4th of 62.3%Show ranking

Which sports bra brands compete with Victoria's Secret?

Victoria's Secret against sports bra brands worldwide, by month

Share of Search by month for Adidas, Nike, Lululemon, Under Armour, Victoria's Secret. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeLululemonUnder ArmourVictoria's Secret
Oct 202530.3%37.2%24.8%7.5%0.3%
Nov 202530.8%37.6%25.2%6.2%0.25%
Dec 202528.8%35.1%28.8%7.1%0.23%
Jan 202628%42%22.9%6.9%0.23%
Feb 202632.2%39.5%21.5%6.5%0.26%
Mar 202633.6%41.1%18.3%6.7%0.22%
Apr 202632.2%39.5%21.5%6.5%0.32%
May 202636.8%36.8%20%6%0.3%
Jun 202636.8%36.8%20%6%0.3%
Jul 202636.8%36.8%20%6%0.3%
Aug 202636.8%36.8%20%6%0.3%
Sep 2026—————

  1. 1.Adidas

    36.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nike

    36.8%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lululemon

    20%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Under Armour

    6%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Victoria's Secret

    0.3%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Victoria's Secret and its closest rivals

How has branded search demand for Victoria's Secret changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Victoria's Secret worldwide held steady at 165K.
  • Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among sports bra brands worldwide held steady at 0.3%.

How did search popularity change for sports bra brands worldwide in August 2026?

  1. Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

  3. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How is Victoria's Secret measured?

Brandwave collects information about searches that people make online using Victoria's Secret’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • victorias secret

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How the Brand Demand Index is measured

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