Victoria's Secret vs Wacoal:Which is more popular by branded search?

Name: Victoria's Secret vs Wacoal: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Victoria's Secret had more branded searches than Wacoal among bras worldwide. Victoria's Secret was estimated to have 165K branded searches compared to Wacoal’s 90.5K, and held a 2.3% Share of Search versus Wacoal’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among bras worldwide in August 2026Which is more popular in search, Victoria's Secret or Wacoal?

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Which is more popular in search, Victoria's Secret or Wacoal?

Compare the bras shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Victoria's Secret and Wacoal among bras worldwide, by month

Month	Calvin Klein	Under Armour	Triumph	Victoria's Secret	Wacoal	ThirdLove
Oct 2025	42.1%	51.4%	3.1%	2.1%	0.76%	0.51%
Nov 2025	47.3%	47.3%	2.3%	1.9%	0.57%	0.57%
Dec 2025	42.6%	52%	2.6%	1.7%	0.63%	0.52%
Jan 2026	42.2%	51.5%	3.1%	1.7%	0.93%	0.62%
Feb 2026	51.9%	42.5%	2.6%	1.7%	0.77%	0.51%
Mar 2026	52.3%	42.8%	2.1%	1.4%	0.95%	0.52%
Apr 2026	46.2%	46.2%	3.4%	2.3%	1.2%	0.68%
May 2026	51.5%	42.2%	2.5%	2.1%	1.1%	0.62%
Jun 2026	46.5%	46.5%	2.8%	2.3%	1.3%	0.69%
Jul 2026	46.5%	46.5%	2.8%	2.3%	1.3%	0.56%
Aug 2026	46.5%	46.5%	2.8%	2.3%	1.3%	0.56%
Sep 2026	—	—	—	—	—	—

How has the Victoria's Secret and Wacoal comparison changed over the last 12 months?

3 findings

Victoria's Secret was ahead of Wacoal in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among bras worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 165K.
Across the 11 months ending August 2026, Wacoal’s estimated Share of Search among bras worldwide moved from 0.76% to 1.3%, and its estimated monthly branded searches moved from 60.5K to 90.5K.

How did search popularity change for bras worldwide in August 2026?

1 change

Estimated monthly branded searches for Wacoal worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Victoria's Secret’s and Wacoal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.