Brandwave

How popular isWacoal in search?

In August 2026, there were an estimated 90.5K branded searches for Wacoal worldwide which is up 49.6% over the last 11 months. Wacoal holds 1.3% estimated Share of Search among bras worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Calvin Klein46.5%
  2. Under Armour46.5%
  3. Triumph2.8%
  4. Victoria's Secret2.3%
  5. Wacoal1.3%
  6. ThirdLove0.56%
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Which bras compete with Wacoal?

Wacoal against bras worldwide, by month

Share of Search by month for Calvin Klein, Under Armour, Triumph, Victoria's Secret, Wacoal. The figures are in the table below the chart.

View monthly share of search table
MonthCalvin KleinUnder ArmourTriumphVictoria's SecretWacoalThirdLove
Oct 202542.1%51.4%3.1%2.1%0.76%0.51%
Nov 202547.3%47.3%2.3%1.9%0.57%0.57%
Dec 202542.6%52%2.6%1.7%0.63%0.52%
Jan 202642.2%51.5%3.1%1.7%0.93%0.62%
Feb 202651.9%42.5%2.6%1.7%0.77%0.51%
Mar 202652.3%42.8%2.1%1.4%0.95%0.52%
Apr 202646.2%46.2%3.4%2.3%1.2%0.68%
May 202651.5%42.2%2.5%2.1%1.1%0.62%
Jun 202646.5%46.5%2.8%2.3%1.3%0.69%
Jul 202646.5%46.5%2.8%2.3%1.3%0.56%
Aug 202646.5%46.5%2.8%2.3%1.3%0.56%
Sep 2026——————

  1. 1.Calvin Klein

    46.5%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Under Armour

    46.5%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Triumph

    2.8%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Victoria's Secret

    2.3%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Wacoal

    1.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.ThirdLove

    0.56%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Wacoal and its closest rivals

How has branded search demand for Wacoal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wacoal worldwide rose from 60.5K to 90.5K.
  • Across the 11 months ending August 2026, Wacoal’s estimated Share of Search among bras worldwide held steady, from 0.76% to 1.3%.

How did search popularity change for bras worldwide in August 2026?

  1. Estimated monthly branded searches for Wacoal worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.

  2. Estimated monthly branded searches for Triumph worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  3. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How is Wacoal measured?

Brandwave collects information about searches that people make online using Wacoal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wacoal bra

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How the Brand Demand Index is measured

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