How popular isVictoria's Secret in search?
In August 2026, there were an estimated 165K branded searches for Victoria's Secret worldwide which held steady over the last 11 months. Victoria's Secret holds 2.3% estimated Share of Search among bras worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Calvin Klein46.5%
Under Armour46.5%
Triumph2.8%
Victoria's Secret2.3%- Wacoal1.3%
- ThirdLove0.56%
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Which bras compete with Victoria's Secret?
Share of Search by month for Calvin Klein, Under Armour, Triumph, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Under Armour | Triumph | Victoria's Secret | Wacoal | ThirdLove |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 51.4% | 3.1% | 2.1% | 0.76% | 0.51% |
| Nov 2025 | 47.3% | 47.3% | 2.3% | 1.9% | 0.57% | 0.57% |
| Dec 2025 | 42.6% | 52% | 2.6% | 1.7% | 0.63% | 0.52% |
| Jan 2026 | 42.2% | 51.5% | 3.1% | 1.7% | 0.93% | 0.62% |
| Feb 2026 | 51.9% | 42.5% | 2.6% | 1.7% | 0.77% | 0.51% |
| Mar 2026 | 52.3% | 42.8% | 2.1% | 1.4% | 0.95% | 0.52% |
| Apr 2026 | 46.2% | 46.2% | 3.4% | 2.3% | 1.2% | 0.68% |
| May 2026 | 51.5% | 42.2% | 2.5% | 2.1% | 1.1% | 0.62% |
| Jun 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.69% |
| Jul 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.56% |
| Aug 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.56% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 3.4M | 0% | 0 points | |
| 2, held 2nd | 46.5% | 3.4M | 0% | 0 points | |
| 3, held 3rd | 2.8% | 201K | 0% | 0 points | |
| 4, held 4th | 2.3% | 165K | 0% | 0 points | |
| 5, held 5th | 1.3% | 90.5K | 0% | 0 points | |
| 6, held 6th | 0.56% | 40.5K | 0% | 0 points |
46.5%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
46.5%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Triumph2.8%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
2.3%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.Wacoal
1.3%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.56%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Victoria's Secret and its closest rivals
- Victoria's Secret vs Calvin Klein: compare search popularity
- Victoria's Secret vs Under Armour: compare search popularity
- Victoria's Secret vs Triumph: compare search popularity
- Victoria's Secret vs Wacoal: compare search popularity
- Victoria's Secret vs ThirdLove: compare search popularity
- Compare Victoria's Secret with any brand
How has branded search demand for Victoria's Secret changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Victoria's Secret worldwide held steady at 165K.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among bras worldwide held steady, from 2.1% to 2.3%.
How did search popularity change for bras worldwide in August 2026?
3 changes
Estimated monthly branded searches for Wacoal worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
Estimated monthly branded searches for Triumph worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Where does Victoria's Secret compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports bra brands | 5th of 5 | 0.3% | Show ranking |
| Bras | 4th of 6 | 2.3% | Shown above |
How is Victoria's Secret measured?
Brandwave collects information about searches that people make online using Victoria's Secret’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- victorias secret
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Is Victoria's Secret your brand?
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