Body spray brands:Which are searched most?
In September 2026, Dove was the most searched among body spray brands worldwide, with an estimated 1.7M branded searches and 56.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the body spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dove, Lynx, Old Spice, Native. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Lynx | Old Spice | Native |
|---|---|---|---|---|
| Oct 2025 | 53% | 28% | 10.2% | 8.8% |
| Nov 2025 | 50.4% | 29.5% | 10.8% | 9.3% |
| Dec 2025 | 44.4% | 33.3% | 12.2% | 10% |
| Jan 2026 | 50.1% | 30.3% | 9% | 10.6% |
| Feb 2026 | 53.2% | 27.2% | 9.9% | 9.6% |
| Mar 2026 | 52.9% | 27.9% | 10.2% | 9% |
| Apr 2026 | 52.1% | 26.3% | 11.7% | 9.9% |
| May 2026 | 54.5% | 23.6% | 12.9% | 9% |
| Jun 2026 | 52.1% | 24.6% | 13.5% | 9.8% |
| Jul 2026 | 52.2% | 24.6% | 13.5% | 9.8% |
| Aug 2026 | 56.1% | 22.4% | 12.3% | 9.2% |
| Sep 2026 | 56.3% | 22.8% | 12.5% | 8.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.3% | 1.7M | -1.5% | +0.1 points | |
| 2, held 2nd | 22.8% | 673K | 0% | +0.4 points | |
| 3, held 3rd | 12.5% | 368K | 0% | +0.2 points | |
| 4, held 4th | 8.4% | 248K | -9.9% | -0.8 points |
1.
Dove56.3%
Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share +0.1 points.
2.
Lynx22.8%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.5%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Native8.4%
Held 4th. 248K estimated branded searches, -9.9% vs prior month. Share -0.8 points.
Compare search popularity between leading brands
Which brand is most popular in search among body spray brands worldwide?
4 brands
In September 2026, Dove was the most searched among body spray brands worldwide, with an estimated 1.7M branded searches and 56.3% estimated Share of Search within this set. Lynx is in 2nd place, 33.4 percentage points behind at 22.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Dove | 53% → 56.3% | 56.3%Sep 2026 | 44.4%Dec 2025 | 1st |
| Lynx | 28% → 22.8% | 33.3%Dec 2025 | 22.4%Aug 2026 | 2nd |
 Old Spice | 10.2% → 12.5% | 13.5%Jul 2026 | 9%Jan 2026 | 3rd |
| Native | 8.8% → 8.4% | 10.6%Jan 2026 | 8.4%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body spray brands worldwide increased from 53% to 56.3%.
- Across the 12 months ending September 2026, Lynx’s estimated Share of Search among body spray brands worldwide decreased from 28% to 22.8%.
- Across the 12 months ending September 2026, Old Spice’s estimated Share of Search among body spray brands worldwide increased from 10.2% to 12.5%.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body spray brands worldwide peaked at 56.3% in September 2026 and was lowest at 44.4% in December 2025.
- Across the 12 months ending September 2026, Lynx’s estimated Share of Search among body spray brands worldwide peaked at 33.3% in December 2025 and was lowest at 22.4% in August 2026.
- Across the 12 months ending September 2026, Old Spice’s estimated Share of Search among body spray brands worldwide peaked at 13.5% in July 2026 and was lowest at 9% in January 2026.
- Across the 12 months ending September 2026, Native’s estimated Share of Search among body spray brands worldwide peaked at 10.6% in January 2026 and was lowest at 8.4% in September 2026.
- Across the 12 months ending September 2026, Native held steady: its estimated Share of Search among body spray brands worldwide moved less than 0.5 percentage points.
How did search popularity change for body spray brands worldwide in September 2026?
4 changes
In September 2026, Native lost estimated Share of Search among body spray brands worldwide, from 9.2% to 8.4%.
Dove’s estimated Share of Search among body spray brands worldwide has gained ground for 3 months in a row, from 52.1% to 56.3% in September 2026.
Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for Lynx worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
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