Bath & Body Works vs Victoria's Secret:Which is more popular?
In September 2026, Bath & Body Works had more branded searches than Victoria's Secret among body spray brands worldwide. Bath & Body Works had about 6.3 million branded searches, while Victoria's Secret had 165,000. Bath & Body Works made up 66.8% of all body spray brand searches we track, and Victoria's Secret accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about body spray brands, Bath & Body Works appeared in all five answers and Victoria's Secret in three. Bath & Body Works was mentioned before Victoria's Secret in every answer.
Who do people search for more?
Bath & Body Works, about 38 searches for every 1 for Victoria's Secret
Who does AI mention more?
Bath & Body Works, mentioned in every answer we collected
Who does AI recommend more?
Bath & Body Works, named ahead of Victoria's Secret in every answer
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Top body spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bath & Body Works appeared in all five answers. Victoria's Secret was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bath & Body Works was listed before Victoria's Secret in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bath & Body Works1st
Lynx2nd
Old Spice3rd
Victoria's Secret4th
Dove5th
Native–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bath & Body Works5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lynx3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Old Spice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Victoria's Secret3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Native0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body spray brands
5 answers
Asked ChatGPT
“Which body spray brand should I buy?”
Asked ChatGPT
“What are the best body spray brands?”
Asked ChatGPT
“What's the best body spray brand for everyday freshness?”
Searched Google, AI Overview
“long lasting body spray”
Searched Google, AI Overview
“men's body spray”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bath & Body Works or Victoria's Secret more popular in search?
This chart shows how often people search Google for Bath & Body Works and Victoria's Secret by name. Each line represents a brand's share of searches for all six body spray brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bath & Body Works, Victoria's Secret. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bath & Body Works | Dove | Lynx | Old Spice | Native | Victoria's Secret |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.8% | 16.6% | 8.8% | 3.2% | 2.8% | 1.8% |
| Nov 2025 | 79.2% | 9.8% | 5.7% | 2.1% | 1.8% | 1.4% |
| Dec 2025 | 81.4% | 7.8% | 5.9% | 2.2% | 1.8% | 0.97% |
| Jan 2026 | 64.2% | 17.1% | 10.3% | 3.1% | 3.6% | 1.7% |
| Feb 2026 | 66.2% | 17% | 8.7% | 3.2% | 3.1% | 1.7% |
| Mar 2026 | 62.4% | 19% | 10% | 3.7% | 3.2% | 1.6% |
| Apr 2026 | 65.2% | 17% | 8.6% | 3.8% | 3.2% | 2.1% |
| May 2026 | 63% | 19.1% | 8.3% | 4.5% | 3.2% | 2% |
| Jun 2026 | 68.3% | 15.6% | 7.4% | 4% | 2.9% | 1.8% |
| Jul 2026 | 63.9% | 17.7% | 8.4% | 4.6% | 3.3% | 2.1% |
| Aug 2026 | 66.4% | 17.9% | 7.1% | 3.9% | 2.9% | 1.8% |
| Sep 2026 | 66.8% | 17.7% | 7.2% | 3.9% | 2.6% | 1.8% |
How has the Bath & Body Works and Victoria's Secret comparison changed over the last 12 months?
3 findings
- Bath & Body Works was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bath & Body Works’ share of searches among body spray brands worldwide held steady at 66.8%, and its estimated monthly branded searches held steady at 6.3M.
- Across the 12 months ending September 2026, Victoria's Secret’s share of searches among body spray brands worldwide held steady at 1.8%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for body spray brands worldwide in September 2026?
0 changes
Neither Bath & Body Works nor Victoria's Secret moved beyond provider rounding among body spray brands in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bath & Body Works’ and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bath & Body Works
2 branded search terms
- bath and body works
- bath body works
Victoria's Secret
1 branded search term
- victorias secret
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