Aerie vs Victoria's Secret:Which is searched more?
In September 2026, Victoria's Secret had more branded searches than Aerie among lingerie brands worldwide. Victoria's Secret had about 165,000 branded searches, while Aerie had 58,600. Victoria's Secret made up 4% of all lingerie brand searches we track, and Aerie accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is Aerie or Victoria's Secret more popular in search?
Compare the lingerie and underwear brands people buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Victoria's Secret, Aerie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intimissimi | Savage X Fenty | Agent Provocateur | Honey Birdette | Victoria's Secret | SKIMS | Bluebella | Aerie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 6.2% | 6.2% | 6.2% | 3.4% | 6.5% | 1.5% | 1.3% |
| Nov 2025 | 71% | 7.8% | 5.2% | 5.2% | 3.5% | 4.2% | 1.6% | 1.4% |
| Dec 2025 | 75.1% | 6.8% | 5.5% | 4.5% | 2.5% | 3.4% | 1.1% | 1.1% |
| Jan 2026 | 70.2% | 9.4% | 7.7% | 4.2% | 2.3% | 3.2% | 1.6% | 1.3% |
| Feb 2026 | 65.3% | 10.7% | 7.2% | 5.9% | 3.2% | 4.4% | 1.8% | 1.5% |
| Mar 2026 | 66.6% | 8.9% | 7.3% | 6% | 3.3% | 4.9% | 1.5% | 1.6% |
| Apr 2026 | 65.2% | 8.8% | 7.2% | 5.9% | 4.8% | 4.7% | 1.8% | 1.7% |
| May 2026 | 66.6% | 8.9% | 6% | 6% | 4% | 4.6% | 2.2% | 1.7% |
| Jun 2026 | 68.3% | 7.5% | 6.1% | 6.1% | 4.1% | 4.4% | 1.8% | 1.6% |
| Jul 2026 | 66.1% | 8.9% | 5.9% | 5.9% | 4% | 5.4% | 1.8% | 1.9% |
| Aug 2026 | 66.5% | 8.9% | 6% | 6% | 4% | 4.9% | 1.8% | 1.9% |
| Sep 2026 | 66.4% | 10.9% | 6% | 6% | 4% | 3.9% | 1.5% | 1.4% |
How has the Aerie and Victoria's Secret comparison changed over the last 12 months?
3 findings
- Victoria's Secret was ahead of Aerie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aerie’s share of searches among lingerie brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 63.8K to 58.6K.
- Across the 12 months ending September 2026, Victoria's Secret’s share of searches among lingerie brands worldwide moved from 3.4% to 4%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for lingerie brands worldwide in September 2026?
2 changes
In September 2026, Victoria's Secret rose from 6th to 5th among lingerie brands worldwide.
In September 2026, Aerie fell from 7th to 8th among lingerie brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Aerie’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aerie
3 branded search terms
- aerie bra
- aerie bralette
- aerie underwear
Victoria's Secret
1 branded search term
- victorias secret
Other head-to-heads among lingerie brands
Intimissimi vs Savage X Fenty: compare search popularity
Intimissimi vs Agent Provocateur: compare search popularity
Intimissimi vs Honey Birdette: compare search popularity- Intimissimi vs Victoria's Secret: compare search popularity
- Savage X Fenty vs Agent Provocateur: compare search popularity
- Savage X Fenty vs Honey Birdette: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.