ThirdLove vs Wacoal:Which is more popular by branded search?
In August 2026, Wacoal had more branded searches than ThirdLove among bras worldwide. Wacoal was estimated to have 90.5K branded searches compared to ThirdLove’s 40.5K, and held a 1.3% Share of Search versus ThirdLove’s 0.56%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ThirdLove or Wacoal?
Compare the bras shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wacoal, ThirdLove. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Under Armour | Triumph | Victoria's Secret | Wacoal | ThirdLove |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 51.4% | 3.1% | 2.1% | 0.76% | 0.51% |
| Nov 2025 | 47.3% | 47.3% | 2.3% | 1.9% | 0.57% | 0.57% |
| Dec 2025 | 42.6% | 52% | 2.6% | 1.7% | 0.63% | 0.52% |
| Jan 2026 | 42.2% | 51.5% | 3.1% | 1.7% | 0.93% | 0.62% |
| Feb 2026 | 51.9% | 42.5% | 2.6% | 1.7% | 0.77% | 0.51% |
| Mar 2026 | 52.3% | 42.8% | 2.1% | 1.4% | 0.95% | 0.52% |
| Apr 2026 | 46.2% | 46.2% | 3.4% | 2.3% | 1.2% | 0.68% |
| May 2026 | 51.5% | 42.2% | 2.5% | 2.1% | 1.1% | 0.62% |
| Jun 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.69% |
| Jul 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.56% |
| Aug 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.56% |
| Sep 2026 | — | — | — | — | — | — |
How has the ThirdLove and Wacoal comparison changed over the last 12 months?
3 findings
- Wacoal was ahead of ThirdLove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ThirdLove’s estimated Share of Search among bras worldwide moved from 0.51% to 0.56%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Wacoal’s estimated Share of Search among bras worldwide moved from 0.76% to 1.3%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
How did search popularity change for bras worldwide in August 2026?
1 change
Estimated monthly branded searches for Wacoal worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ThirdLove’s and Wacoal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.