Bluebella vs Honey Birdette:Which is more popular?
In September 2026, Honey Birdette had more branded searches than Bluebella among lingerie brands worldwide. Honey Birdette had about 246,000 branded searches, while Bluebella had 60,500. Honey Birdette made up 6% of all lingerie brand searches we track, and Bluebella accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Bluebella appeared in three of the five answers and Honey Birdette in none.
Who do people search for more?
Honey Birdette, about 4 searches for every 1 for Bluebella
Who does AI mention more?
Bluebella, mentioned in 3 of 5 answers, Honey Birdette in 0
Who does AI recommend more?
Bluebella, the only one of the two named
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bluebella was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Honey Birdette did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Intimissimi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Agent Provocateur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SKIMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bluebella3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Savage X Fenty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victoria's Secret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aerie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy?”
Asked ChatGPT
“What are the best lingerie brands?”
Asked ChatGPT
“What's the best lingerie brand for everyday wear?”
Searched Google, AI Overview
“lingerie brands”
Searched Google, AI Overview
“bras and underwear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bluebella or Honey Birdette more popular in search?
This chart shows how often people search Google for Bluebella and Honey Birdette by name. Each line represents a brand's share of searches for all eight lingerie brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Honey Birdette, Bluebella. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intimissimi | Savage X Fenty | Agent Provocateur | Honey Birdette | Victoria's Secret | SKIMS | Bluebella | Aerie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 6.2% | 6.2% | 6.2% | 3.4% | 6.5% | 1.5% | 1.3% |
| Nov 2025 | 71% | 7.8% | 5.2% | 5.2% | 3.5% | 4.2% | 1.6% | 1.4% |
| Dec 2025 | 75.1% | 6.8% | 5.5% | 4.5% | 2.5% | 3.4% | 1.1% | 1.1% |
| Jan 2026 | 70.2% | 9.4% | 7.7% | 4.2% | 2.3% | 3.2% | 1.6% | 1.3% |
| Feb 2026 | 65.3% | 10.7% | 7.2% | 5.9% | 3.2% | 4.4% | 1.8% | 1.5% |
| Mar 2026 | 66.6% | 8.9% | 7.3% | 6% | 3.3% | 4.9% | 1.5% | 1.6% |
| Apr 2026 | 65.2% | 8.8% | 7.2% | 5.9% | 4.8% | 4.7% | 1.8% | 1.7% |
| May 2026 | 66.6% | 8.9% | 6% | 6% | 4% | 4.6% | 2.2% | 1.7% |
| Jun 2026 | 68.3% | 7.5% | 6.1% | 6.1% | 4.1% | 4.4% | 1.8% | 1.6% |
| Jul 2026 | 66.1% | 8.9% | 5.9% | 5.9% | 4% | 5.4% | 1.8% | 1.9% |
| Aug 2026 | 66.5% | 8.9% | 6% | 6% | 4% | 4.9% | 1.8% | 1.9% |
| Sep 2026 | 66.4% | 10.9% | 6% | 6% | 4% | 3.9% | 1.5% | 1.4% |
How has the Bluebella and Honey Birdette comparison changed over the last 12 months?
3 findings
- Honey Birdette was ahead of Bluebella in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bluebella’s share of searches among lingerie brands worldwide held steady at 1.5%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands worldwide moved from 6.2% to 6%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for lingerie brands worldwide in September 2026?
2 changes
In September 2026, Bluebella rose from 8th to 7th among lingerie brands worldwide.
Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bluebella’s and Honey Birdette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bluebella
1 branded search term
- bluebella
Honey Birdette
1 branded search term
- honey birdette
Other head-to-heads among lingerie brands
- Intimissimi vs Savage X Fenty: compare popularity
- Intimissimi vs Agent Provocateur: compare popularity
- Intimissimi vs Honey Birdette: compare popularity
- Intimissimi vs Victoria's Secret: compare popularity
- Savage X Fenty vs Agent Provocateur: compare popularity
- Savage X Fenty vs Honey Birdette: compare popularity
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