Brandwave

How popular isHoney Birdette in search?

In September 2026, there were an estimated 246K branded searches for Honey Birdette worldwide which is down 18.3% over the last 12 months. Honey Birdette holds 36.4% estimated Share of Search among lingerie brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honey Birdette36.4%
  2. Jockey36.4%
  3. Victoria's Secret24.4%
  4. Bonds2.7%
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Which lingerie brands compete with Honey Birdette?

Honey Birdette against lingerie brands worldwide, by month

Share of Search by month for Honey Birdette, Jockey, Victoria's Secret, Bonds. The figures are in the table below the chart.

View monthly share of search table
MonthHoney BirdetteJockeyVictoria's SecretBonds
Oct 202543.7%29.2%23.9%3.2%
Nov 202541.5%27.7%27.7%3.1%
Dec 202543.7%29.2%23.9%3.2%
Jan 202641%33.5%22.5%3%
Feb 202643.9%29.4%24.1%2.6%
Mar 202641.2%33.7%22.6%2.5%
Apr 202634.5%34.5%28.4%2.5%
May 202636.6%36.6%24.6%2.2%
Jun 202636.6%36.6%24.6%2.2%
Jul 202636.6%36.6%24.6%2.2%
Aug 202636.4%36.4%24.4%2.7%
Sep 202636.4%36.4%24.4%2.7%

  1. 1.Honey Birdette

    36.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Jockey

    36.4%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Victoria's Secret

    24.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bonds

    2.7%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Honey Birdette and its closest rivals

Every comparison with Honey Birdette

How has branded search demand for Honey Birdette changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Honey Birdette worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Honey Birdette’s estimated Share of Search among lingerie brands worldwide decreased from 43.7% to 36.4%.
  • Across the 12 months ending September 2026, Honey Birdette’s estimated Share of Search among lingerie brands worldwide peaked at 43.9% in February 2026 and was lowest at 34.5% in April 2026.

How did search popularity change for lingerie brands worldwide in September 2026?

  1. Estimated monthly branded searches for Jockey worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

  2. Estimated monthly branded searches for Bonds worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How is Honey Birdette measured?

Brandwave collects information about searches that people make online using Honey Birdette’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • honey birdette

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How the Brand Demand Index is measured

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