Aerie vs Savage X Fenty:Which is more popular?
In September 2026, Savage X Fenty had more branded searches than Aerie among lingerie brands worldwide. Savage X Fenty had about 450,000 branded searches, while Aerie had 58,600. Savage X Fenty made up 10.9% of all lingerie brand searches we track, and Aerie accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about lingerie brands, Aerie and Savage X Fenty each appeared in two of the five answers. Savage X Fenty was mentioned before Aerie in every answer that named either.
Who do people search for more?
Savage X Fenty, about 8 searches for every 1 for Aerie
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Savage X Fenty, named ahead of Aerie in 2 of 2 answers
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Top lingerie brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aerie and Savage X Fenty were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Savage X Fenty was listed before Aerie in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Intimissimi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Agent Provocateur3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SKIMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bluebella3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Savage X Fenty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victoria's Secret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aerie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honey Birdette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lingerie brands
5 answers
Asked ChatGPT
“Which lingerie brand should I buy?”
Asked ChatGPT
“What are the best lingerie brands?”
Asked ChatGPT
“What's the best lingerie brand for everyday wear?”
Searched Google, AI Overview
“lingerie brands”
Searched Google, AI Overview
“bras and underwear”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aerie or Savage X Fenty more popular in search?
This chart shows how often people search Google for Aerie and Savage X Fenty by name. Each line represents a brand's share of searches for all eight lingerie brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Savage X Fenty, Aerie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intimissimi | Savage X Fenty | Agent Provocateur | Honey Birdette | Victoria's Secret | SKIMS | Bluebella | Aerie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 6.2% | 6.2% | 6.2% | 3.4% | 6.5% | 1.5% | 1.3% |
| Nov 2025 | 71% | 7.8% | 5.2% | 5.2% | 3.5% | 4.2% | 1.6% | 1.4% |
| Dec 2025 | 75.1% | 6.8% | 5.5% | 4.5% | 2.5% | 3.4% | 1.1% | 1.1% |
| Jan 2026 | 70.2% | 9.4% | 7.7% | 4.2% | 2.3% | 3.2% | 1.6% | 1.3% |
| Feb 2026 | 65.3% | 10.7% | 7.2% | 5.9% | 3.2% | 4.4% | 1.8% | 1.5% |
| Mar 2026 | 66.6% | 8.9% | 7.3% | 6% | 3.3% | 4.9% | 1.5% | 1.6% |
| Apr 2026 | 65.2% | 8.8% | 7.2% | 5.9% | 4.8% | 4.7% | 1.8% | 1.7% |
| May 2026 | 66.6% | 8.9% | 6% | 6% | 4% | 4.6% | 2.2% | 1.7% |
| Jun 2026 | 68.3% | 7.5% | 6.1% | 6.1% | 4.1% | 4.4% | 1.8% | 1.6% |
| Jul 2026 | 66.1% | 8.9% | 5.9% | 5.9% | 4% | 5.4% | 1.8% | 1.9% |
| Aug 2026 | 66.5% | 8.9% | 6% | 6% | 4% | 4.9% | 1.8% | 1.9% |
| Sep 2026 | 66.4% | 10.9% | 6% | 6% | 4% | 3.9% | 1.5% | 1.4% |
How has the Aerie and Savage X Fenty comparison changed over the last 12 months?
3 findings
- Savage X Fenty was ahead of Aerie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aerie’s share of searches among lingerie brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 63.8K to 58.6K.
- Across the 12 months ending September 2026, Savage X Fenty’s share of searches among lingerie brands worldwide moved from 6.2% to 10.9%, and its estimated monthly branded searches moved from 301K to 450K.
How did search popularity change for lingerie brands worldwide in September 2026?
2 changes
In September 2026, Savage X Fenty gained share of searches among lingerie brands worldwide, from 8.9% to 10.9%.
In September 2026, Aerie fell from 7th to 8th among lingerie brands worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Aerie’s and Savage X Fenty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aerie
3 branded search terms
- aerie bra
- aerie bralette
- aerie underwear
Savage X Fenty
1 branded search term
- savage x fenty
Other head-to-heads among lingerie brands
- Intimissimi vs Savage X Fenty: compare popularity
- Intimissimi vs Agent Provocateur: compare popularity
- Intimissimi vs Honey Birdette: compare popularity
- Intimissimi vs Victoria's Secret: compare popularity
- Savage X Fenty vs Agent Provocateur: compare popularity
- Savage X Fenty vs Honey Birdette: compare popularity
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