Ralph Lauren vs Sheridan:Which is more popular by branded search?

Name: Ralph Lauren vs Sheridan: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Ralph Lauren had more branded searches than Sheridan among towel brands worldwide. Ralph Lauren was estimated to have 4.1M branded searches compared to Sheridan’s 301K, and held a 47.1% Share of Search versus Sheridan’s 3.5%. These are worldwide searches for English-language branded terms.

Share of Search among towel brands worldwide in August 2026Which is more popular in search, Ralph Lauren or Sheridan?

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Which is more popular in search, Ralph Lauren or Sheridan?

Compare the towel brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ralph Lauren and Sheridan among towel brands worldwide, by month

Month	Dunelm	Ralph Lauren	Sheridan	Christy	Bedeck	Sanderson
Oct 2025	42.5%	51.9%	3.1%	1.7%	0.28%	0.51%
Nov 2025	35.1%	52.6%	3.2%	8.6%	0.19%	0.35%
Dec 2025	37.1%	55.5%	4.1%	2.7%	0.2%	0.45%
Jan 2026	41.8%	51.1%	3.8%	2.5%	0.28%	0.62%
Feb 2026	46.3%	46.3%	4.2%	2.3%	0.31%	0.68%
Mar 2026	46.4%	46.4%	4.2%	1.9%	0.38%	0.69%
Apr 2026	45.4%	45.4%	4.1%	4.1%	0.37%	0.67%
May 2026	46.2%	46.2%	4.2%	2.3%	0.46%	0.68%
Jun 2026	46.6%	46.6%	4.2%	1.5%	0.56%	0.56%
Jul 2026	41.2%	50.3%	4.5%	2.5%	0.74%	0.74%
Aug 2026	47.1%	47.1%	3.5%	1.3%	0.57%	0.57%
Sep 2026	—	—	—	—	—	—

How has the Ralph Lauren and Sheridan comparison changed over the last 12 months?

3 findings

Ralph Lauren was ahead of Sheridan in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among towel brands worldwide moved from 51.9% to 47.1%, and its estimated monthly branded searches moved from 5M to 4.1M.
Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among towel brands worldwide moved from 3.1% to 3.5%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for towel brands worldwide in August 2026?

3 changes

In August 2026, Dunelm overtook Ralph Lauren to take the highest estimated Share of Search among towel brands worldwide, at 47.1%.
In August 2026, Ralph Lauren lost estimated Share of Search among towel brands worldwide, from 50.3% to 47.1%.
In August 2026, Sheridan lost estimated Share of Search among towel brands worldwide, from 4.5% to 3.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Ralph Lauren’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.