Bedeck vs Ralph Lauren:Which is searched more?
In August 2026, Ralph Lauren had more branded searches than Bedeck among towel brands worldwide. Ralph Lauren was estimated to have 4.1M branded searches compared to Bedeck’s 49.5K, and held a 47.1% Share of Search versus Bedeck’s 0.57%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bedeck or Ralph Lauren?
Compare the towel brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ralph Lauren, Bedeck. The figures are in the table below the chart.
View monthly share of search table
| Month | Ralph Lauren | Bedeck |
|---|---|---|
| Oct 2025 | 51.9% | 0.28% |
| Nov 2025 | 52.6% | 0.19% |
| Dec 2025 | 55.5% | 0.2% |
| Jan 2026 | 51.1% | 0.28% |
| Feb 2026 | 46.3% | 0.31% |
| Mar 2026 | 46.4% | 0.38% |
| Apr 2026 | 45.4% | 0.37% |
| May 2026 | 46.2% | 0.46% |
| Jun 2026 | 46.6% | 0.56% |
| Jul 2026 | 50.3% | 0.74% |
| Aug 2026 | 47.1% | 0.57% |
| Sep 2026 | — | — |
How has the Bedeck and Ralph Lauren comparison changed over the last 12 months?
3 findings
- Ralph Lauren was ahead of Bedeck in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bedeck’s estimated Share of Search among towel brands worldwide moved from 0.28% to 0.57%, and its estimated monthly branded searches moved from 27.1K to 49.5K.
- Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among towel brands worldwide moved from 51.9% to 47.1%, and its estimated monthly branded searches moved from 5M to 4.1M.
How did search popularity change for towel brands worldwide in August 2026?
3 changes
In August 2026, Dunelm overtook Ralph Lauren to take the highest estimated Share of Search among towel brands worldwide, at 47.1%.
In August 2026, Ralph Lauren lost estimated Share of Search among towel brands worldwide, from 50.3% to 47.1%.
Estimated monthly branded searches for Bedeck worldwide rose 82.7% over 11 measured months, from 27.1K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bedeck’s and Ralph Lauren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bedeck
1 branded search term
- bedeck
Ralph Lauren
1 branded search term
- ralph lauren
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.