Brandwave

J.Crew vs Ralph Lauren:Which is more popular?

In September 2026, Ralph Lauren had more branded searches than J.Crew among polo shirt brands worldwide. Ralph Lauren had about 110,000 branded searches, while J.Crew had 1,900. Ralph Lauren made up 28% of all polo shirt brand searches we track, and J.Crew accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about polo shirt brands, Ralph Lauren appeared in four of the five answers and J.Crew in three. Ralph Lauren was mentioned before J.Crew in every answer.

Among polo shirt brands worldwide in September 2026

Who do people search for more?

Ralph Lauren, about 58 searches for every 1 for J.Crew

Ralph Lauren 110K searchesJ.Crew 1.9K searches

Who does AI mention more?

Ralph Lauren, mentioned in 4 of 5 answers, J.Crew in 3

Ralph Lauren in 4 of 5J.Crew in 3 of 5

Who does AI recommend more?

Ralph Lauren, named ahead of J.Crew in every answer

Ralph Lauren first in 4J.Crew never first

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Top polo shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ralph Lauren was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. J.Crew was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ralph Lauren was listed before J.Crew in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ralph Lauren1st
  2. Lacoste2nd
  3. Peter Millar3rd
  4. J.Crew4th
  5. Uniqlo5th
  6. Sunspel6th
  7. Brooks Brothers7th
  8. Fred Perry8th
  9. Hugo Boss–
  10. Tommy Hilfiger–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ralph Lauren4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lacoste3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uniqlo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • J.Crew3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peter Millar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fred Perry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunspel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hugo Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tommy Hilfiger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about polo shirt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is J.Crew or Ralph Lauren more popular in search?

This chart shows how often people search Google for J.Crew and Ralph Lauren by name. Each line represents a brand's share of searches for all 12 polo shirt brands we track, month by month, from English-language searches worldwide.

J.Crew and Ralph Lauren among polo shirt brands worldwide, by month

Share of searches by month for Ralph Lauren, J.Crew. The figures are in the table below the chart.

View monthly share of searches table
MonthRalph LaurenFred PerryLacostePeter MillarHugo BossTommy HilfigerSunspelBrooks BrothersUniqloPsycho BunnyOriginal PenguinJ.Crew
Oct 202535.2%22.9%15.8%2.6%7.3%4.7%1.2%2.1%2.6%3.2%2.1%0.32%
Nov 202537.7%20%16.9%2.3%7.8%5.1%1%1.5%2.3%3.4%1.8%0.28%
Dec 202539.7%21.1%14.6%2.4%8.3%4.4%0.87%1.3%1.9%2.9%2.4%0.24%
Jan 202631.9%23.9%17.5%2.3%7.1%5.2%1.3%1.9%2.9%2.9%2.9%0.31%
Feb 202642%19.5%15.4%2.1%6.3%4.6%1.4%1.7%2.5%2.5%1.7%0.31%
Mar 202640.4%20.2%14.8%2.4%6.9%4.4%2%2%2.4%2.4%1.6%0.47%
Apr 202640.6%18.9%14.9%5.5%5.7%3.7%3%1.6%2.4%2%1.3%0.38%
May 202640.6%17.7%15%5.5%5%3.7%4.5%1.6%2.4%2%1.6%0.4%
Jun 202641.1%15.6%15.1%6.8%5%3.7%3.7%2%2.5%1.7%2.5%0.4%
Jul 202636.9%17.2%16.6%6.1%5.6%4.1%5%1.8%2.2%1.8%2.2%0.44%
Aug 202628.1%18.2%15.4%12.6%6.3%4.6%5.6%2.1%2.5%2.1%2.1%0.5%
Sep 202628%17.2%15.4%15.4%6.3%4.6%3.8%2.5%2.5%2.1%1.7%0.48%

Ralph Lauren sells other things too, so only its searches that name this product count here, like “ralph lauren polo shirt”.

How has the J.Crew and Ralph Lauren comparison changed over the last 12 months?

3 findings
  • Ralph Lauren was ahead of J.Crew in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, J.Crew’s share of searches among polo shirt brands worldwide moved from 0.32% to 0.48%, and its estimated monthly branded searches moved from 1K to 1.9K.
  • Across the 12 months ending September 2026, Ralph Lauren’s share of searches among polo shirt brands worldwide moved from 35.2% to 28%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for polo shirt brands worldwide in September 2026?

2 changes

  1. Ralph Lauren’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 41.1% to 28% in September 2026.

  2. Estimated monthly branded searches for J.Crew worldwide rose 90% over 12 measured months, from 1K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using J.Crew’s and Ralph Lauren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

J.Crew

1 branded search term

  • j crew polo

Ralph Lauren

1 branded search term

  • ralph lauren polo shirt

How the Brand Demand Index is measured

Other head-to-heads among polo shirt brands

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