Brooks Brothers vs Ralph Lauren:Which is searched more?
In September 2026, Ralph Lauren had more branded searches than Brooks Brothers among men’s shirt brands worldwide. Ralph Lauren had about 176,000 branded searches, while Brooks Brothers had 49,500. Ralph Lauren made up 10.2% of all men’s shirt brand searches we track, and Brooks Brothers accounted for 2.9%. These are worldwide searches for English-language branded terms.
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Is Brooks Brothers or Ralph Lauren more popular in search?
Compare the brands men buy dress and casual shirts from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ralph Lauren, Brooks Brothers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Tyrwhitt | Van Heusen | Ralph Lauren | UNTUCKit | Proper Cloth | T.M.Lewin | Brooks Brothers | Mizzen+Main | Uniqlo | Eton | Twillory | Ministry of Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 19.3% | 13.2% | 5.8% | 3.9% | 3.2% | 2.6% | 2.6% | 1.9% | 2.1% | 1.4% | 0.78% |
| Nov 2025 | 43.4% | 19.4% | 10.8% | 7.1% | 3.9% | 3.9% | 2.1% | 3.1% | 1.6% | 2.1% | 1.7% | 0.64% |
| Dec 2025 | 39.4% | 21.6% | 10.3% | 9.7% | 3.5% | 3.5% | 2.9% | 3.5% | 1.8% | 1.9% | 1.3% | 0.58% |
| Jan 2026 | 38.4% | 25.7% | 11.7% | 5.2% | 4.2% | 4.2% | 2.3% | 2.5% | 1.9% | 1.9% | 1.3% | 0.69% |
| Feb 2026 | 43.2% | 19.3% | 11.2% | 4.8% | 4.8% | 3.9% | 2.6% | 2.9% | 2.4% | 2.6% | 1.7% | 0.64% |
| Mar 2026 | 37.3% | 16.7% | 24.1% | 4.1% | 4.1% | 2.7% | 2.2% | 2.5% | 1.8% | 2.2% | 1.5% | 0.67% |
| Apr 2026 | 38.3% | 14% | 21.7% | 5.1% | 5.1% | 3.4% | 2.3% | 3.1% | 2.4% | 2.3% | 1.5% | 0.56% |
| May 2026 | 46.3% | 13.8% | 12.1% | 6.2% | 5.1% | 3.4% | 2.8% | 3.1% | 2.3% | 2.8% | 1.5% | 0.68% |
| Jun 2026 | 46.6% | 17% | 10.4% | 6.2% | 4.2% | 3.4% | 2.8% | 2.9% | 2.1% | 2.3% | 1.5% | 0.46% |
| Jul 2026 | 42.1% | 28.2% | 9.4% | 3.8% | 3.1% | 3.1% | 2.5% | 2.3% | 1.9% | 1.7% | 1.4% | 0.41% |
| Aug 2026 | 47.4% | 17.3% | 10.6% | 4.3% | 4.3% | 4.3% | 2.8% | 2.6% | 2.2% | 1.9% | 1.9% | 0.47% |
| Sep 2026 | 47.8% | 17.5% | 10.2% | 5.3% | 4.3% | 3.5% | 2.9% | 2.6% | 2.2% | 1.6% | 1.6% | 0.47% |
How has the Brooks Brothers and Ralph Lauren comparison changed over the last 12 months?
3 findings
- Ralph Lauren was ahead of Brooks Brothers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brooks Brothers’ share of searches among men’s shirt brands worldwide moved from 2.6% to 2.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Ralph Lauren’s share of searches among men’s shirt brands worldwide moved from 13.2% to 10.2%, and its estimated monthly branded searches moved from 206K to 176K.
How did search popularity change for men’s shirt brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Brooks Brothers worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.
Estimated monthly branded searches for Ralph Lauren worldwide fell 14.6% over 12 measured months, from 206K to 176K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brooks Brothers’ and Ralph Lauren’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooks Brothers
1 branded search term
- brooks brothers shirts
Ralph Lauren
2 branded search terms
- polo ralph lauren shirts
- ralph lauren shirts
Other head-to-heads among men’s shirt brands
Charles Tyrwhitt vs Van Heusen: compare search popularity- Charles Tyrwhitt vs Ralph Lauren: compare search popularity
Charles Tyrwhitt vs UNTUCKit: compare search popularity
Charles Tyrwhitt vs Proper Cloth: compare search popularity- Van Heusen vs Ralph Lauren: compare search popularity
- Van Heusen vs UNTUCKit: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.