Pair of Thieves vs Tommy John:Which is more popular?
In September 2026, Tommy John had more branded searches than Pair of Thieves among boxer brief brands worldwide. Tommy John had about 74,000 branded searches, while Pair of Thieves had 22,200. Tommy John made up 0.42% of all boxer brief brand searches we track, and Pair of Thieves accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about boxer brief brands, Tommy John appeared in all five answers and Pair of Thieves in four. Tommy John was mentioned before Pair of Thieves in four out of five answers.
Who do people search for more?
Tommy John, about 3 searches for every 1 for Pair of Thieves
Who does AI mention more?
Tommy John, mentioned in every answer we collected
Who does AI recommend more?
Tommy John, named ahead of Pair of Thieves in 4 of 5 answers
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Top boxer brief brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tommy John appeared in all five answers. Pair of Thieves was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tommy John was listed before Pair of Thieves in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tommy John1st
Calvin Klein2nd
Pair of Thieves3rd
Smartwool4th
Mack Weldon5th
Hanes6th
Uniqlo7th
Jockey–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mack Weldon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pair of Thieves4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Calvin Klein3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uniqlo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hanes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartwool2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about boxer brief brands
5 answers
Asked ChatGPT
“Which boxer brief brand should I buy?”
Asked ChatGPT
“What are the best boxer brief brands?”
Asked ChatGPT
“What's the best boxer brief brand for everyday wear?”
Searched Google, AI Overview
“boxer briefs for men”
Searched Google, AI Overview
“best boxer briefs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Pair of Thieves or Tommy John more popular in search?
This chart shows how often people search Google for Pair of Thieves and Tommy John by name. Each line represents a brand's share of searches for all eight boxer brief brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tommy John, Pair of Thieves. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Calvin Klein | Jockey | Hanes | Smartwool | Tommy John | Mack Weldon | Pair of Thieves |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.6% | 16.3% | 0.98% | 0.66% | 0.66% | 0.44% | 0.2% | 0.16% |
| Nov 2025 | 77.6% | 19% | 0.76% | 0.63% | 0.94% | 0.63% | 0.28% | 0.15% |
| Dec 2025 | 77% | 19% | 0.93% | 0.77% | 1.4% | 0.51% | 0.28% | 0.19% |
| Jan 2026 | 80.5% | 16.3% | 0.98% | 0.65% | 0.98% | 0.29% | 0.2% | 0.13% |
| Feb 2026 | 70.6% | 26% | 1% | 0.7% | 0.86% | 0.38% | 0.21% | 0.17% |
| Mar 2026 | 71% | 26.1% | 1% | 0.71% | 0.47% | 0.32% | 0.17% | 0.14% |
| Apr 2026 | 77.7% | 19.1% | 1.1% | 0.77% | 0.42% | 0.42% | 0.19% | 0.15% |
| May 2026 | 74.3% | 22.4% | 1.3% | 0.74% | 0.4% | 0.49% | 0.18% | 0.15% |
| Jun 2026 | 73.9% | 22.3% | 1.6% | 0.9% | 0.49% | 0.4% | 0.22% | 0.18% |
| Jul 2026 | 73.8% | 22.3% | 1.6% | 0.9% | 0.49% | 0.49% | 0.18% | 0.18% |
| Aug 2026 | 74.9% | 18.5% | 1.4% | 0.74% | 0.5% | 3.7% | 0.18% | 0.15% |
| Sep 2026 | 77.5% | 19.1% | 1.4% | 0.77% | 0.52% | 0.42% | 0.19% | 0.13% |
How has the Pair of Thieves and Tommy John comparison changed over the last 12 months?
3 findings
- Tommy John was ahead of Pair of Thieves in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pair of Thieves’ share of searches among boxer brief brands worldwide moved from 0.16% to 0.13%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Tommy John’s share of searches among boxer brief brands worldwide moved from 0.44% to 0.42%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for boxer brief brands worldwide in September 2026?
2 changes
In September 2026, Tommy John lost share of searches among boxer brief brands worldwide, from 3.7% to 0.42%.
Estimated monthly branded searches for Pair of Thieves worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pair of Thieves’ and Tommy John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pair of Thieves
1 branded search term
- pair of thieves
Tommy John
1 branded search term
- tommy john
Other head-to-heads among boxer brief brands
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