Abercrombie & Fitch vs Levi's:Which is searched more?
In September 2026, Abercrombie & Fitch had more branded searches than Levi's among cargo pants brands worldwide. Abercrombie & Fitch had about 2.2 million branded searches, while Levi's had 823,000. Abercrombie & Fitch made up 13% of all cargo pants brand searches we track, and Levi's accounted for 4.8%. These are worldwide searches for English-language branded terms.
Follow Abercrombie & Fitch vs Levi's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Abercrombie & Fitch or Levi's more popular in search?
Compare the cargo pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Abercrombie & Fitch, Levi's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Abercrombie & Fitch | Levi's | Wrangler | 5.11 Tactical | Lee | Carhartt | Dickies |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 10.9% | 4.9% | 1.2% | 0.91% | 0.66% | 0.13% | 0.24% |
| Nov 2025 | 81.5% | 10.9% | 4.9% | 0.98% | 0.91% | 0.66% | 0.11% | 0.06% |
| Dec 2025 | 79% | 13% | 4.8% | 1.2% | 1.1% | 0.64% | 0.13% | 0.13% |
| Jan 2026 | 81% | 10.9% | 4.9% | 0.98% | 1.2% | 0.66% | 0.11% | 0.24% |
| Feb 2026 | 77.5% | 12.8% | 5.7% | 1.2% | 1.3% | 0.77% | 0.13% | 0.63% |
| Mar 2026 | 77.8% | 12.8% | 5.7% | 1.2% | 1.1% | 0.77% | 0.1% | 0.52% |
| Apr 2026 | 81% | 10.9% | 4.9% | 0.98% | 0.94% | 0.8% | 0.11% | 0.36% |
| May 2026 | 79% | 13% | 4.8% | 1.2% | 0.98% | 0.78% | 0.11% | 0.16% |
| Jun 2026 | 78% | 12.9% | 5.8% | 1.2% | 0.96% | 0.77% | 0.13% | 0.28% |
| Jul 2026 | 75.9% | 15.3% | 5.6% | 1.1% | 1.1% | 0.62% | 0.1% | 0.28% |
| Aug 2026 | 77% | 15.5% | 4.7% | 1.1% | 0.92% | 0.62% | 0.1% | 0.08% |
| Sep 2026 | 79.2% | 13% | 4.8% | 1.2% | 0.94% | 0.64% | 0.11% | 0.09% |
How has the Abercrombie & Fitch and Levi's comparison changed over the last 12 months?
3 findings
- Abercrombie & Fitch was ahead of Levi's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Abercrombie & Fitch’s share of searches among cargo pants brands worldwide moved from 10.9% to 13%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, Levi's’ share of searches among cargo pants brands worldwide moved from 4.9% to 4.8%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for cargo pants brands worldwide in September 2026?
2 changes
In September 2026, Abercrombie & Fitch lost share of searches among cargo pants brands worldwide, from 15.5% to 13%.
Estimated monthly branded searches for Levi's worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Abercrombie & Fitch’s and Levi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Abercrombie & Fitch
1 branded search term
- abercrombie and fitch
Levi's
1 branded search term
- levi's
Other head-to-heads among cargo pants brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.