Brandwave

Cargo shorts brands:Which are searched most?

In September 2026, Carhartt was the most searched among cargo shorts brands worldwide, with an estimated 450K branded searches and 58% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt58%
  2. Wrangler25.9%
  3. Lee14.2%
  4. Dickies1.9%

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Share of SearchLeaderboard

Compare the cargo shorts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cargo shorts brands worldwide, by month

Share of Search by month for Carhartt, Wrangler, Lee. The figures are in the table below the chart.

View monthly share of search table
MonthCarharttWranglerLeeDickies
Oct 202566.5%19.9%10.9%2.7%
Nov 202577.6%12.7%8.5%1.1%
Dec 202578.8%12.9%7.1%1.2%
Jan 202669.9%17.1%11.5%1.5%
Feb 202660.8%22.3%14.9%2%
Mar 202646.2%30.8%20.7%2.3%
Apr 202639%32%26.2%2.9%
May 202632%39%26.2%2.9%
Jun 202636.5%36.5%24.3%2.7%
Jul 202638.1%38.1%20.9%2.8%
Aug 202643%35.2%19.2%2.6%
Sep 202658%25.9%14.2%1.9%

This month’s ranking, September 2026

  1. Held 1st. 450K estimated branded searches, +82.9% vs prior month. Share +15 points.

  2. 2.Wrangler

    25.9%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -9.2 points.

  3. 3.Lee

    14.2%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -5.1 points.

  4. 4.Dickies

    1.9%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among cargo shorts brands worldwide?

In September 2026, Carhartt was the most searched among cargo shorts brands worldwide, with an estimated 450K branded searches and 58% estimated Share of Search within this set. Wrangler is in 2nd place, 32.1 percentage points behind at 25.9% Share of Search.

Global cargo shorts brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Carhartt66.5% → 58%78.8%Dec 202532%May 20261st
Wrangler19.9% → 25.9%39%May 202612.7%Nov 20252nd
Lee10.9% → 14.2%26.2%Apr 20267.1%Dec 20253rd
Dickies2.7% → 1.9%2.9%Apr 20261.1%Nov 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among cargo shorts brands worldwide decreased from 66.5% to 58%.
  • Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among cargo shorts brands worldwide increased from 19.9% to 25.9%.
  • Across the 12 months ending September 2026, Lee’s estimated Share of Search among cargo shorts brands worldwide increased from 10.9% to 14.2%.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among cargo shorts brands worldwide decreased from 2.7% to 1.9%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among cargo shorts brands worldwide peaked at 78.8% in December 2025 and was lowest at 32% in May 2026.
  • Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among cargo shorts brands worldwide peaked at 39% in May 2026 and was lowest at 12.7% in November 2025.
  • Across the 12 months ending September 2026, Lee’s estimated Share of Search among cargo shorts brands worldwide peaked at 26.2% in April 2026 and was lowest at 7.1% in December 2025.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among cargo shorts brands worldwide peaked at 2.9% in April 2026 and was lowest at 1.1% in November 2025.

How did search popularity change for cargo shorts brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among cargo shorts brands worldwide, from 43% to 58%.

  2. In September 2026, Wrangler lost estimated Share of Search among cargo shorts brands worldwide, from 35.2% to 25.9%.

  3. In September 2026, Lee lost estimated Share of Search among cargo shorts brands worldwide, from 19.2% to 14.2%.

  4. In September 2026, Dickies lost estimated Share of Search among cargo shorts brands worldwide, from 2.6% to 1.9%.

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