Dickies vs Wrangler:Which is searched more?
In September 2026, Wrangler had more branded searches than Dickies among cargo shorts brands worldwide. Wrangler was estimated to have 201K branded searches compared to Dickies’ 2.9K, and held a 63.3% Share of Search versus Dickies’ 0.91%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dickies or Wrangler?
Compare the cargo shorts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wrangler, Dickies. The figures are in the table below the chart.
View monthly share of search table
| Month | Wrangler | Lee | Carhartt | Dickies |
|---|---|---|---|---|
| Oct 2025 | 63.6% | 34.9% | 0.75% | 0.75% |
| Nov 2025 | 59.3% | 39.8% | 0.58% | 0.39% |
| Dec 2025 | 63.7% | 34.9% | 0.62% | 0.75% |
| Jan 2026 | 58.4% | 39.2% | 1% | 1.3% |
| Feb 2026 | 57.7% | 38.5% | 1% | 2.8% |
| Mar 2026 | 56.5% | 37.9% | 2.8% | 2.8% |
| Apr 2026 | 51.3% | 42% | 2.1% | 4.6% |
| May 2026 | 57.2% | 38.4% | 2.8% | 1.5% |
| Jun 2026 | 55.9% | 37.3% | 5% | 1.8% |
| Jul 2026 | 60.3% | 33.1% | 3.6% | 3% |
| Aug 2026 | 58.1% | 31.8% | 2.3% | 7.8% |
| Sep 2026 | 63.3% | 34.6% | 1.1% | 0.91% |
How has the Dickies and Wrangler comparison changed over the last 12 months?
3 findings
- Wrangler was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among cargo shorts brands worldwide moved from 0.75% to 0.91%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among cargo shorts brands worldwide moved from 63.6% to 63.3%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for cargo shorts brands worldwide in September 2026?
2 changes
In September 2026, Wrangler gained estimated Share of Search among cargo shorts brands worldwide, from 58.1% to 63.3%.
In September 2026, Dickies lost estimated Share of Search among cargo shorts brands worldwide, from 7.8% to 0.91%.
Other head-to-heads among cargo shorts brands
How each brand is measured
Brandwave collects information about searches that people make online using Dickies’ and Wrangler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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