Dickies vs Lee:Which is searched more?
In September 2026, Lee had more branded searches than Dickies among cargo pants brands worldwide. Lee was estimated to have 110K branded searches compared to Dickies’ 14.8K, and held an 11.4% Share of Search versus Dickies’ 1.5%. These are worldwide searches for English-language branded terms.
Follow Dickies vs Lee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Dickies or Lee?
Compare the cargo pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lee, Dickies. The figures are in the table below the chart.
View monthly share of search table
| Month | Levi's | Lee | Carhartt | Dickies |
|---|---|---|---|---|
| Oct 2025 | 82.5% | 11.1% | 2.2% | 4.1% |
| Nov 2025 | 85.5% | 11.6% | 1.9% | 1% |
| Dec 2025 | 84.1% | 11.4% | 2.3% | 2.3% |
| Jan 2026 | 82.9% | 11.2% | 1.8% | 4.1% |
| Feb 2026 | 79% | 10.6% | 1.7% | 8.7% |
| Mar 2026 | 80.4% | 10.9% | 1.5% | 7.3% |
| Apr 2026 | 79.4% | 13% | 1.7% | 5.8% |
| May 2026 | 82% | 13.5% | 1.8% | 2.7% |
| Jun 2026 | 83% | 11.1% | 1.8% | 4.1% |
| Jul 2026 | 85% | 9.3% | 1.5% | 4.2% |
| Aug 2026 | 85.2% | 11.4% | 1.9% | 1.5% |
| Sep 2026 | 85.2% | 11.4% | 1.9% | 1.5% |
How has the Dickies and Lee comparison changed over the last 12 months?
3 findings
- Lee was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among cargo pants brands worldwide moved from 4.1% to 1.5%, and its estimated monthly branded searches moved from 49.5K to 14.8K.
- Across the 12 months ending September 2026, Lee’s estimated Share of Search among cargo pants brands worldwide moved from 11.1% to 11.4%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for cargo pants brands worldwide in September 2026?
2 changes
Other head-to-heads among cargo pants brands
How each brand is measured
Brandwave collects information about searches that people make online using Dickies’ and Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.