Brandwave

How popular isLee in search?

In September 2026, there were an estimated 110K branded searches for Lee worldwide which is down 18.5% over the last 12 months. Lee holds 19.1% estimated Share of Search among cargo shorts brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt78.1%
  2. Lee19.1%
  3. Dickies2.6%
  4. Wrangler0.23%
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Which cargo shorts brands compete with Lee?

Lee against cargo shorts brands worldwide, by month

Share of Search by month for Carhartt, Lee, Dickies. The figures are in the table below the chart.

View monthly share of search table
MonthCarharttLeeDickiesWrangler
Oct 202582.9%13.6%3.3%0.16%
Nov 202588.8%9.8%1.3%0.08%
Dec 202590.4%8.1%1.3%0.08%
Jan 202684.2%13.8%1.9%0.16%
Feb 202678.1%19.1%2.6%0.23%
Mar 202666.6%29.9%3.3%0.29%
Apr 202657.1%38.3%4.2%0.37%
May 202652.1%42.7%4.7%0.51%
Jun 202657.2%38.1%4.2%0.55%
Jul 202661.3%33.6%4.5%0.59%
Aug 202666.1%29.5%4%0.43%
Sep 202678.1%19.1%2.6%0.23%

  1. 1.Carhartt

    78.1%

    Held 1st. 450K estimated branded searches, +82.9% vs prior month. Share +12.1 points.

  2. 2.Lee

    19.1%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -10.4 points.

  3. 3.Dickies

    2.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Wrangler

    0.23%

    Held 4th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

Compare search popularity between Lee and its closest rivals

Every comparison with Lee

How has branded search demand for Lee changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lee worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Lee’s estimated Share of Search among cargo shorts brands worldwide increased from 13.6% to 19.1%.
  • Across the 12 months ending September 2026, Lee’s estimated Share of Search among cargo shorts brands worldwide peaked at 42.7% in May 2026 and was lowest at 8.1% in December 2025.

How did search popularity change for cargo shorts brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among cargo shorts brands worldwide, from 66.1% to 78.1%.

  2. In September 2026, Lee lost estimated Share of Search among cargo shorts brands worldwide, from 29.5% to 19.1%.

  3. In September 2026, Dickies lost estimated Share of Search among cargo shorts brands worldwide, from 4% to 2.6%.

  4. Estimated monthly branded searches for Wrangler worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Lee compete?

Lee is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cargo pants brands3rd of 47.9%Show ranking
Denim brands4th of 58.4%Show ranking
Jeans brands3rd of 59.3%Show ranking
Cargo shorts brands2nd of 419.1%Shown above

How is Lee measured?

Brandwave collects information about searches that people make online using Lee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lee jeans

Do you work for Lee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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