Brandwave

How popular isWrangler in search?

In September 2026, there were an estimated 201K branded searches for Wrangler worldwide which is down 18.3% over the last 12 months. Wrangler holds 63.3% estimated Share of Search among cargo shorts brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Wrangler63.3%
  2. Lee34.6%
  3. Carhartt1.1%
  4. Dickies0.91%
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Which cargo shorts brands compete with Wrangler?

Wrangler against cargo shorts brands worldwide, by month

Share of Search by month for Wrangler, Lee. The figures are in the table below the chart.

View monthly share of search table
MonthWranglerLeeCarharttDickies
Oct 202563.6%34.9%0.75%0.75%
Nov 202559.3%39.8%0.58%0.39%
Dec 202563.7%34.9%0.62%0.75%
Jan 202658.4%39.2%1%1.3%
Feb 202657.7%38.5%1%2.8%
Mar 202656.5%37.9%2.8%2.8%
Apr 202651.3%42%2.1%4.6%
May 202657.2%38.4%2.8%1.5%
Jun 202655.9%37.3%5%1.8%
Jul 202660.3%33.1%3.6%3%
Aug 202658.1%31.8%2.3%7.8%
Sep 202663.3%34.6%1.1%0.91%

  1. 1.Wrangler

    63.3%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +5.2 points.

  2. 2.Lee

    34.6%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Carhartt

    1.1%

    Moved from 4th to 3rd. 3.6K estimated branded searches, -55.6% vs prior month. Share -1.2 points.

  4. 4.Dickies

    0.91%

    Moved from 3rd to 4th. 2.9K estimated branded searches, -89.3% vs prior month. Share -6.9 points.

Compare search popularity between Wrangler and its closest rivals

Every comparison with Wrangler

How has branded search demand for Wrangler changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wrangler worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Wrangler’s estimated Share of Search among cargo shorts brands worldwide peaked at 63.7% in December 2025 and was lowest at 51.3% in April 2026.

How did search popularity change for cargo shorts brands worldwide in September 2026?

  1. In September 2026, Wrangler gained estimated Share of Search among cargo shorts brands worldwide, from 58.1% to 63.3%.

  2. In September 2026, Lee gained estimated Share of Search among cargo shorts brands worldwide, from 31.8% to 34.6%.

  3. In September 2026, Dickies lost estimated Share of Search among cargo shorts brands worldwide, from 7.8% to 0.91%.

  4. In September 2026, Carhartt lost estimated Share of Search among cargo shorts brands worldwide, from 2.3% to 1.1%.

Where does Wrangler compete?

Wrangler is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Denim brands3rd of 513.3%Show ranking
Jeans brands3rd of 514.3%Show ranking
Cargo shorts brands1st of 463.3%Shown above

How is Wrangler measured?

Brandwave collects information about searches that people make online using Wrangler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wrangler jeans

Do you work for Wrangler? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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