How popular isDickies in search?
In September 2026, there were an estimated 32.5K branded searches for Dickies worldwide which is down 62% over the last 12 months. Dickies holds 0.91% estimated Share of Search among cargo shorts brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cargo shorts brands compete with Dickies?
Share of Search by month for Wrangler, Lee, Dickies. The figures are in the table below the chart.
View monthly share of search table
| Month | Wrangler | Lee | Carhartt | Dickies |
|---|---|---|---|---|
| Oct 2025 | 63.6% | 34.9% | 0.75% | 0.75% |
| Nov 2025 | 59.3% | 39.8% | 0.58% | 0.39% |
| Dec 2025 | 63.7% | 34.9% | 0.62% | 0.75% |
| Jan 2026 | 58.4% | 39.2% | 1% | 1.3% |
| Feb 2026 | 57.7% | 38.5% | 1% | 2.8% |
| Mar 2026 | 56.5% | 37.9% | 2.8% | 2.8% |
| Apr 2026 | 51.3% | 42% | 2.1% | 4.6% |
| May 2026 | 57.2% | 38.4% | 2.8% | 1.5% |
| Jun 2026 | 55.9% | 37.3% | 5% | 1.8% |
| Jul 2026 | 60.3% | 33.1% | 3.6% | 3% |
| Aug 2026 | 58.1% | 31.8% | 2.3% | 7.8% |
| Sep 2026 | 63.3% | 34.6% | 1.1% | 0.91% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.3% | 201K | 0% | +5.2 points | |
| 2, held 2nd | 34.6% | 110K | 0% | +2.9 points | |
| 3, moved from 4th to 3rd | 1.1% | 3.6K | -55.6% | -1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.91% | 2.9K | -89.3% | -6.9 pointsmoved from 3rd to 4th |
1.
Wrangler63.3%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +5.2 points.
2.
Lee34.6%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.9 points.
3.
Carhartt1.1%
Moved from 4th to 3rd. 3.6K estimated branded searches, -55.6% vs prior month. Share -1.2 points.
4.
Dickies0.91%
Moved from 3rd to 4th. 2.9K estimated branded searches, -89.3% vs prior month. Share -6.9 points.
Compare search popularity between Dickies and its closest rivals
How has branded search demand for Dickies changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dickies worldwide fell from 85.5K to 32.5K.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among cargo shorts brands worldwide peaked at 7.8% in August 2026 and was lowest at 0.39% in November 2025.
How did search popularity change for cargo shorts brands worldwide in September 2026?
4 changes
In September 2026, Wrangler gained estimated Share of Search among cargo shorts brands worldwide, from 58.1% to 63.3%.
In September 2026, Lee gained estimated Share of Search among cargo shorts brands worldwide, from 31.8% to 34.6%.
In September 2026, Dickies lost estimated Share of Search among cargo shorts brands worldwide, from 7.8% to 0.91%.
In September 2026, Carhartt lost estimated Share of Search among cargo shorts brands worldwide, from 2.3% to 1.1%.
Where does Dickies compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Work trousers brands | 5th of 5 | 1.1% | Show ranking |
| Cargo pants brands | 4th of 4 | 1.5% | Show ranking |
| Cargo shorts brands | 4th of 4 | 0.91% | Shown above |
| Workwear brands | 2nd of 5 | 15.4% | Show ranking |
| Work pants brands | 2nd of 4 | 35.4% | Show ranking |
| Work shirts brands | 2nd of 4 | 35.4% | Show ranking |
| Work overalls brands | 1st of 3 | 49.3% | Show ranking |
| Boiler suit brands | 1st of 3 | 49.5% | Show ranking |
| Work shorts brands | 1st of 4 | 85.2% | Show ranking |
How is Dickies measured?
Brandwave collects information about searches that people make online using Dickies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- dickies cargo pants
- dickies cargo shorts
- dickies overalls
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Is Dickies your brand?
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