Blåkläder vs Dickies:Which is searched more?
In September 2026, Blåkläder had more branded searches than Dickies among workwear brands worldwide. Blåkläder had about 90,500 branded searches, while Dickies had 14,800. Blåkläder made up 6.4% of all workwear brand searches we track, and Dickies accounted for 1%. These are worldwide searches for English-language branded terms.
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Is Blåkläder or Dickies more popular in search?
Compare the workwear brands tradespeople buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Blåkläder, Dickies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Duluth Trading Company | Blåkläder | Portwest | TRUEWERK | Red Kap | Carhartt | Dickies | Hard Yakka | Caterpillar | Wrangler RIGGS Workwear | Bisley |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 30.5% | 6.1% | 5% | 5% | 2.2% | 1.2% | 2.2% | 1.2% | 0.55% | 0.3% | 0.03% |
| Nov 2025 | 45.3% | 37.3% | 4.1% | 3.4% | 5% | 1.5% | 1% | 1% | 0.82% | 0.45% | 0.2% | 0.02% |
| Dec 2025 | 46.9% | 38.6% | 2.8% | 2.3% | 4.2% | 1.6% | 1.3% | 1% | 0.57% | 0.46% | 0.21% | 0.01% |
| Jan 2026 | 47.2% | 31.5% | 5.2% | 4.2% | 5.2% | 1.9% | 1.6% | 1.3% | 1% | 0.57% | 0.31% | 0.02% |
| Feb 2026 | 48.6% | 26.6% | 6.5% | 5.3% | 5.3% | 2.4% | 1.6% | 1.3% | 1.3% | 0.58% | 0.32% | 0.03% |
| Mar 2026 | 53.2% | 23.8% | 5.9% | 4.8% | 4.8% | 2.6% | 1.4% | 1.2% | 1.4% | 0.52% | 0.35% | 0.03% |
| Apr 2026 | 53.5% | 23.9% | 5.9% | 3.9% | 5.9% | 2.2% | 1.2% | 1.2% | 1.4% | 0.53% | 0.29% | 0.03% |
| May 2026 | 50.6% | 27.7% | 4.5% | 3.7% | 6.8% | 2% | 1.4% | 1.1% | 1.4% | 0.5% | 0.27% | 0.04% |
| Jun 2026 | 47.2% | 31.6% | 5.2% | 4.2% | 5.2% | 2.3% | 1.3% | 0.85% | 1.3% | 0.57% | 0.25% | 0.03% |
| Jul 2026 | 43.9% | 35.9% | 3.9% | 4.8% | 4.8% | 2.2% | 1.4% | 0.97% | 1.2% | 0.53% | 0.29% | 0.04% |
| Aug 2026 | 48.5% | 32.5% | 4.4% | 3.6% | 4.4% | 2% | 1.6% | 1.1% | 1.3% | 0.48% | 0.26% | 0.03% |
| Sep 2026 | 47.2% | 31.6% | 6.4% | 4.2% | 4.2% | 2.3% | 1.3% | 1% | 1% | 0.38% | 0.25% | 0.03% |
How has the Blåkläder and Dickies comparison changed over the last 12 months?
3 findings
- Blåkläder was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blåkläder’s share of searches among workwear brands worldwide moved from 6.1% to 6.4%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Dickies’ share of searches among workwear brands worldwide moved from 2.2% to 1%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
How did search popularity change for workwear brands worldwide in September 2026?
2 changes
In September 2026, Blåkläder gained share of searches among workwear brands worldwide, from 4.4% to 6.4%.
In September 2026, Dickies rose from 9th to 8th among workwear brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blåkläder’s and Dickies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among workwear brands
Ariat vs Duluth Trading Company: compare search popularity- Ariat vs Blåkläder: compare search popularity
Ariat vs Portwest: compare search popularity- Ariat vs TRUEWERK: compare search popularity
- Duluth Trading Company vs Blåkläder: compare search popularity
- Duluth Trading Company vs Portwest: compare search popularity
Put your own brand in this comparison
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