Brandwave

How popular isDickies in search?

In August 2026, there were an estimated 14.8K branded searches for Dickies worldwide which is down 55.3% over the last 11 months. Dickies holds 0.53% estimated Share of Search among workwear brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carhartt WIP98.7%
  2. Hard Yakka0.65%
  3. Dickies0.53%
  4. Caterpillar0.09%
  5. Bisley0.01%
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Which workwear brands compete with Dickies?

Dickies against workwear brands worldwide, by month

Share of Search by month for Carhartt WIP, Dickies. The figures are in the table below the chart.

View monthly share of search table
MonthCarhartt WIPHard YakkaDickiesCaterpillarBisley
Oct 202598.9%0.37%0.68%0.06%<0.01%
Nov 202599.4%0.26%0.31%0.04%<0.01%
Dec 202599.5%0.17%0.31%0.03%<0.01%
Jan 202699.3%0.3%0.37%0.05%<0.01%
Feb 202699%0.45%0.45%0.07%0.01%
Mar 202698.9%0.55%0.45%0.09%0.01%
Apr 202698.7%0.65%0.53%0.09%0.01%
May 202698.5%0.77%0.63%0.1%0.02%
Jun 202698.5%0.8%0.53%0.11%0.02%
Jul 202698.7%0.63%0.51%0.1%0.02%
Aug 202698.7%0.65%0.53%0.09%0.01%
Sep 2026—————

  1. 1.Carhartt WIP

    98.7%

    Held 1st. 2.7M estimated branded searches, +17.7% vs prior month. Share 0 points.

  2. 2.Hard Yakka

    0.65%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Dickies

    0.53%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

  4. 4.Caterpillar

    0.09%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bisley

    0.01%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Dickies and its closest rivals

Every comparison with Dickies

How has branded search demand for Dickies changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dickies worldwide fell from 33.1K to 14.8K.
  • Across the 11 months ending August 2026, Dickies fell from 2nd to 3rd among workwear brands worldwide.

How did search popularity change for workwear brands worldwide in August 2026?

  1. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.

  2. Estimated monthly branded searches for Carhartt WIP worldwide fell 43.4% over 11 measured months, from 4.8M to 2.7M in August 2026.

  3. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is Dickies measured?

Brandwave collects information about searches that people make online using Dickies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dickies overalls

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How the Brand Demand Index is measured

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