Brandwave

How popular isDickies in search?

In September 2026, there were an estimated 14.8K branded searches for Dickies worldwide which is down 55.3% over the last 12 months. Dickies holds 3.2% estimated Share of Search among work shorts brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt96.2%
  2. Dickies3.2%
  3. Caterpillar0.51%
  4. Bisley0.08%
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Which work shorts brands compete with Dickies?

Dickies against work shorts brands worldwide, by month

Share of Search by month for Carhartt, Dickies. The figures are in the table below the chart.

View monthly share of search table
MonthCarharttDickiesCaterpillarBisley
Oct 202595.8%3.9%0.34%0.05%
Nov 202598.3%1.5%0.19%0.03%
Dec 202598.4%1.5%0.16%0.02%
Jan 202697.5%2.1%0.28%0.04%
Feb 202696.2%3.2%0.51%0.08%
Mar 202694.3%4.6%0.91%0.12%
Apr 202692%6.8%1.1%0.18%
May 202690.3%8.1%1.3%0.26%
Jun 202691.7%6.7%1.3%0.27%
Jul 202691.7%6.7%1.3%0.27%
Aug 202693.3%5.6%0.91%0.15%
Sep 202696.2%3.2%0.51%0.08%

  1. 1.Carhartt

    96.2%

    Held 1st. 450K estimated branded searches, +82.9% vs prior month. Share +2.9 points.

  2. 2.Dickies

    3.2%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Caterpillar

    0.51%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Bisley

    0.08%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Dickies and its closest rivals

Every comparison with Dickies

How has branded search demand for Dickies changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dickies worldwide fell from 33.1K to 14.8K.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work shorts brands worldwide decreased from 3.9% to 3.2%.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work shorts brands worldwide peaked at 8.1% in May 2026 and was lowest at 1.5% in November 2025.

How did search popularity change for work shorts brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among work shorts brands worldwide, from 93.3% to 96.2%.

  2. In September 2026, Dickies lost estimated Share of Search among work shorts brands worldwide, from 5.6% to 3.2%.

  3. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Dickies compete?

Dickies is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cargo pants brands4th of 41.1%Show ranking
Overalls women brands3rd of 31.1%Show ranking
Work trousers brands4th of 51.2%Show ranking
Work shirts brands4th of 51.3%Show ranking
Work pants brands3rd of 51.3%Show ranking
Cargo shorts brands3rd of 42.6%Show ranking
Boiler suit brands2nd of 33.1%Show ranking
Work shorts brands2nd of 43.2%Shown above
Workwear brands1st of 545.6%Show ranking
Work overalls brands1st of 349.3%Show ranking

How is Dickies measured?

Brandwave collects information about searches that people make online using Dickies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dickies overalls

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How the Brand Demand Index is measured

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