Dickies vs Fear of God Essentials:Which is more popular?
In September 2026, Dickies had more branded searches than Fear of God Essentials among streetwear brands worldwide. Dickies had about 673,000 branded searches, while Fear of God Essentials had 135,000. Dickies made up 6.8% of all streetwear brand searches we track, and Fear of God Essentials accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about streetwear brands, Dickies and Fear of God Essentials each appeared in two of the five answers. Fear of God Essentials was mentioned before Dickies in two out of three answers that named either.
Who do people search for more?
Dickies, about 5 searches for every 1 for Fear of God Essentials
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Fear of God Essentials, named ahead of Dickies in 2 of 3 answers
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Top streetwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dickies and Fear of God Essentials were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fear of God Essentials was listed before Dickies in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stüssy1st
Carhartt WIP2nd
Supreme3rd
Corteiz4th- Fear of God Essentials5th
Off-White6th
Aimé Leon Dore7th
Kith8th- Dickies9th
Champion–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stüssy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Corteiz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Off-White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dickies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aimé Leon Dore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fear of God Essentials2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kith1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Champion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streetwear brands
5 answers
Asked ChatGPT
“Which streetwear brand should I buy?”
Asked ChatGPT
“What are the best streetwear brands?”
Asked ChatGPT
“What's the best streetwear brand for casual wear?”
Searched Google, AI Overview
“streetwear brands”
Searched Google, AI Overview
“streetwear for men”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Dickies or Fear of God Essentials more popular in search?
This chart shows how often people search Google for Dickies and Fear of God Essentials by name. Each line represents a brand's share of searches for all ten streetwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dickies, Fear of God Essentials. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carhartt WIP | Supreme | Stüssy | Off-White | Dickies | Kith | Corteiz | Aimé Leon Dore | Fear of God Essentials | Champion |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 18.2% | 18.2% | 8.1% | 6.7% | 4.5% | 4.5% | 2.4% | 1.3% | 0.02% |
| Nov 2025 | 44.6% | 15.2% | 15.2% | 6.8% | 5.6% | 4.6% | 4.6% | 2% | 1.4% | 0.02% |
| Dec 2025 | 42.8% | 17.8% | 14.6% | 6.5% | 5.4% | 5.4% | 3.6% | 2% | 2% | 0.02% |
| Jan 2026 | 39% | 19.6% | 16% | 7.2% | 5.9% | 4.8% | 3.9% | 2.2% | 1.4% | 0.02% |
| Feb 2026 | 31% | 23.3% | 19% | 8.5% | 5.7% | 4.7% | 3.8% | 2.6% | 1.4% | 0.02% |
| Mar 2026 | 28% | 25.7% | 17.2% | 9.4% | 6.3% | 5.2% | 4.2% | 2.8% | 1.3% | 0.03% |
| Apr 2026 | 26.5% | 23.9% | 19.5% | 8.8% | 5.9% | 5.9% | 4.8% | 3.2% | 1.4% | 0.03% |
| May 2026 | 22.5% | 24.3% | 19.8% | 8.9% | 7.3% | 7.3% | 4.9% | 3.3% | 1.8% | 0.03% |
| Jun 2026 | 24.3% | 21.9% | 21.9% | 9.9% | 6.6% | 6.6% | 4.4% | 2.9% | 1.3% | 0.03% |
| Jul 2026 | 24.9% | 21.9% | 21.9% | 9.9% | 6.6% | 5.4% | 4.4% | 3.6% | 1.3% | 0.03% |
| Aug 2026 | 24.3% | 26.8% | 21.9% | 8.1% | 6.6% | 4.4% | 3.6% | 2.9% | 1.3% | 0.03% |
| Sep 2026 | 30.8% | 22.7% | 18.6% | 8.3% | 6.8% | 4.6% | 3.7% | 3.1% | 1.4% | 0.02% |
How has the Dickies and Fear of God Essentials comparison changed over the last 12 months?
3 findings
- Dickies was ahead of Fear of God Essentials in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ share of searches among streetwear brands worldwide moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Fear of God Essentials’ share of searches among streetwear brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for streetwear brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Dickies worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Estimated monthly branded searches for Fear of God Essentials worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dickies’ and Fear of God Essentials’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dickies
1 branded search term
- dickies
Fear of God Essentials
1 branded search term
- fear of god essentials
Other head-to-heads among streetwear brands
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