Brandwave

How popular isFear of God Essentials?

In September 2026, people searched for Fear of God Essentials by name about 135,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.4% of all global streetwear brand searches, placing Fear of God Essentials ninth out of ten brands. When we asked both ChatGPT and Google AI Overviews about streetwear brands, Fear of God Essentials appeared in two of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Fear of God Essentials is the ninth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. Carhartt WIPShare of searches 30.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SupremeShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. StüssyShare of searches 18.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Off-WhiteShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Fear of God EssentialsShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+5 more

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Top streetwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fear of God Essentials was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fear of God Essentials is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stüssy1st
  2. Carhartt WIP2nd
  3. Supreme3rd
  4. Corteiz4th
  5. Fear of God Essentials5th
  6. Off-White6th
  7. Aimé Leon Dore7th
  8. Kith8th
  9. Dickies9th
  10. Champion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stüssy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corteiz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Off-White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dickies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aimé Leon Dore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fear of God Essentials2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kith1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Champion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streetwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which streetwear brands compete with Fear of God Essentials?

Fear of God Essentials against streetwear brands worldwide, by month

Share of searches by month for Carhartt WIP, Supreme, Stüssy, Off-White, Dickies, Kith, Corteiz, Aimé Leon Dore, Fear of God Essentials. The figures are in the table below the chart.

View monthly share of searches table
MonthCarhartt WIPSupremeStüssyOff-WhiteDickiesKithCorteizAimé Leon DoreFear of God EssentialsChampion
Oct 202536.2%18.2%18.2%8.1%6.7%4.5%4.5%2.4%1.3%0.02%
Nov 202544.6%15.2%15.2%6.8%5.6%4.6%4.6%2%1.4%0.02%
Dec 202542.8%17.8%14.6%6.5%5.4%5.4%3.6%2%2%0.02%
Jan 202639%19.6%16%7.2%5.9%4.8%3.9%2.2%1.4%0.02%
Feb 202631%23.3%19%8.5%5.7%4.7%3.8%2.6%1.4%0.02%
Mar 202628%25.7%17.2%9.4%6.3%5.2%4.2%2.8%1.3%0.03%
Apr 202626.5%23.9%19.5%8.8%5.9%5.9%4.8%3.2%1.4%0.03%
May 202622.5%24.3%19.8%8.9%7.3%7.3%4.9%3.3%1.8%0.03%
Jun 202624.3%21.9%21.9%9.9%6.6%6.6%4.4%2.9%1.3%0.03%
Jul 202624.9%21.9%21.9%9.9%6.6%5.4%4.4%3.6%1.3%0.03%
Aug 202624.3%26.8%21.9%8.1%6.6%4.4%3.6%2.9%1.3%0.03%
Sep 202630.8%22.7%18.6%8.3%6.8%4.6%3.7%3.1%1.4%0.02%

  1. 1.Carhartt WIP

    30.8%

    Moved from 2nd to 1st. 3M estimated branded searches, +22.3% vs prior month. Share +6.5 points.

  2. 2.Supreme

    22.7%

    Moved from 1st to 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  3. 3.Stüssy

    18.6%

    Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.4 points.

  4. 4.Off-White

    8.3%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Dickies

    6.8%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Kith

    4.6%

    Held 6th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Corteiz

    3.7%

    Held 7th. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Aimé Leon Dore

    3.1%

    Held 8th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Fear of God Essentials

    1.4%

    Held 9th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Champion

    0.02%

    Held 10th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare popularity between Fear of God Essentials and its closest rivals

Every comparison with Fear of God Essentials

9 comparisons

How has branded search demand for Fear of God Essentials changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fear of God Essentials worldwide fell from 165K to 135K.
  • Across the 12 months ending September 2026, Fear of God Essentials’ share of searches among streetwear brands worldwide held steady, from 1.3% to 1.4%.

How did search popularity change for streetwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 30.8% of the searches.

  2. In September 2026, Supreme lost share of searches among streetwear brands worldwide, from 26.8% to 22.7%.

  3. In September 2026, Stüssy lost share of searches among streetwear brands worldwide, from 21.9% to 18.6%.

  4. Estimated monthly branded searches for Corteiz worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

  5. Estimated monthly branded searches for Dickies worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  6. Estimated monthly branded searches for Fear of God Essentials worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Fear of God Essentials’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fear of God Essentials’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fear of god essentials

How the Brand Demand Index is measured

Who owns Fear of God Essentials?

Fear of God Essentials is owned by Fear of God. Brandwave does not track any other brands owned by Fear of God.

Do you work for Fear of God Essentials? To request corrections or removal please contact us via our support page and we will be happy to assist.

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