Brandwave

How popular isStüssy in search?

In September 2026, there were an estimated 1.8M branded searches for Stüssy worldwide which is down 18.3% over the last 12 months. Stüssy holds 24.2% estimated Share of Search among streetwear brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt WIP40.2%
  2. Supreme29.6%
  3. Stüssy24.2%
  4. Kith5.9%
  5. Champion0.03%
Stüssy website (opens in a new tab)

Follow Stüssy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which streetwear brands compete with Stüssy?

Stüssy against streetwear brands worldwide, by month

Share of Search by month for Carhartt WIP, Supreme, Stüssy, Kith. The figures are in the table below the chart.

View monthly share of search table
MonthCarhartt WIPSupremeStüssyKithChampion
Oct 202547%23.6%23.6%5.8%0.03%
Nov 202556%19.1%19.1%5.7%0.02%
Dec 202553.1%22.1%18.1%6.7%0.02%
Jan 202649.1%24.7%20.2%6.1%0.03%
Feb 202639.8%29.8%24.4%6%0.03%
Mar 202636.8%33.8%22.6%6.8%0.04%
Apr 202635%31.5%25.7%7.7%0.04%
May 202630.4%32.8%26.8%9.9%0.04%
Jun 202632.5%29.3%29.3%8.8%0.05%
Jul 202633.5%29.6%29.6%7.3%0.05%
Aug 202631.4%34.6%28.3%5.7%0.04%
Sep 202640.2%29.6%24.2%5.9%0.03%

  1. 1.Carhartt WIP

    40.2%

    Moved from 2nd to 1st. 3M estimated branded searches, +22.3% vs prior month. Share +8.8 points.

  2. 2.Supreme

    29.6%

    Moved from 1st to 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -5 points.

  3. 3.Stüssy

    24.2%

    Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -4.1 points.

  4. 4.Kith

    5.9%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Champion

    0.03%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between Stüssy and its closest rivals

Every comparison with Stüssy

How has branded search demand for Stüssy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stüssy worldwide fell from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Stüssy’s estimated Share of Search among streetwear brands worldwide increased from 23.6% to 24.2%.
  • Across the 12 months ending September 2026, Stüssy’s estimated Share of Search among streetwear brands worldwide peaked at 29.6% in July 2026 and was lowest at 18.1% in December 2025.
  • Across the 12 months ending September 2026, Stüssy fell from 2nd to 3rd among streetwear brands worldwide.

How did search popularity change for streetwear brands worldwide in September 2026?

  1. In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 40.2% estimated Share of Search.

  2. In September 2026, Supreme lost estimated Share of Search among streetwear brands worldwide, from 34.6% to 29.6%.

  3. In September 2026, Stüssy lost estimated Share of Search among streetwear brands worldwide, from 28.3% to 24.2%.

  4. Estimated monthly branded searches for Kith worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Stüssy measured?

Brandwave collects information about searches that people make online using Stüssy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stussy

Do you work for Stüssy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Stüssy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free