Corteiz vs Stüssy:Which is more popular?
In September 2026, Stüssy had more branded searches than Corteiz among streetwear brands worldwide. Stüssy had about 1.8 million branded searches, while Corteiz had 368,000. Stüssy made up 18.6% of all streetwear brand searches we track, and Corteiz accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about streetwear brands, Stüssy appeared in four of the five answers and Corteiz in three. Stüssy was mentioned before Corteiz in every answer.
Who do people search for more?
Stüssy, about 5 searches for every 1 for Corteiz
Who does AI mention more?
Stüssy, mentioned in 4 of 5 answers, Corteiz in 3
Who does AI recommend more?
Stüssy, named ahead of Corteiz in every answer
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Top streetwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stüssy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Corteiz was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stüssy was listed before Corteiz in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stüssy1st
Carhartt WIP2nd
Supreme3rd
Corteiz4th
Fear of God Essentials5th
Off-White6th
Aimé Leon Dore7th
Kith8th
Dickies9th
Champion–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stüssy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Corteiz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Off-White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dickies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aimé Leon Dore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fear of God Essentials2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kith1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Champion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streetwear brands
5 answers
Asked ChatGPT
“Which streetwear brand should I buy?”
Asked ChatGPT
“What are the best streetwear brands?”
Asked ChatGPT
“What's the best streetwear brand for casual wear?”
Searched Google, AI Overview
“streetwear brands”
Searched Google, AI Overview
“streetwear for men”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Corteiz or Stüssy more popular in search?
This chart shows how often people search Google for Corteiz and Stüssy by name. Each line represents a brand's share of searches for all ten streetwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stüssy, Corteiz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carhartt WIP | Supreme | Stüssy | Off-White | Dickies | Kith | Corteiz | Aimé Leon Dore | Fear of God Essentials | Champion |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 18.2% | 18.2% | 8.1% | 6.7% | 4.5% | 4.5% | 2.4% | 1.3% | 0.02% |
| Nov 2025 | 44.6% | 15.2% | 15.2% | 6.8% | 5.6% | 4.6% | 4.6% | 2% | 1.4% | 0.02% |
| Dec 2025 | 42.8% | 17.8% | 14.6% | 6.5% | 5.4% | 5.4% | 3.6% | 2% | 2% | 0.02% |
| Jan 2026 | 39% | 19.6% | 16% | 7.2% | 5.9% | 4.8% | 3.9% | 2.2% | 1.4% | 0.02% |
| Feb 2026 | 31% | 23.3% | 19% | 8.5% | 5.7% | 4.7% | 3.8% | 2.6% | 1.4% | 0.02% |
| Mar 2026 | 28% | 25.7% | 17.2% | 9.4% | 6.3% | 5.2% | 4.2% | 2.8% | 1.3% | 0.03% |
| Apr 2026 | 26.5% | 23.9% | 19.5% | 8.8% | 5.9% | 5.9% | 4.8% | 3.2% | 1.4% | 0.03% |
| May 2026 | 22.5% | 24.3% | 19.8% | 8.9% | 7.3% | 7.3% | 4.9% | 3.3% | 1.8% | 0.03% |
| Jun 2026 | 24.3% | 21.9% | 21.9% | 9.9% | 6.6% | 6.6% | 4.4% | 2.9% | 1.3% | 0.03% |
| Jul 2026 | 24.9% | 21.9% | 21.9% | 9.9% | 6.6% | 5.4% | 4.4% | 3.6% | 1.3% | 0.03% |
| Aug 2026 | 24.3% | 26.8% | 21.9% | 8.1% | 6.6% | 4.4% | 3.6% | 2.9% | 1.3% | 0.03% |
| Sep 2026 | 30.8% | 22.7% | 18.6% | 8.3% | 6.8% | 4.6% | 3.7% | 3.1% | 1.4% | 0.02% |
How has the Corteiz and Stüssy comparison changed over the last 12 months?
3 findings
- Stüssy was ahead of Corteiz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Corteiz’s share of searches among streetwear brands worldwide moved from 4.5% to 3.7%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 12 months ending September 2026, Stüssy’s share of searches among streetwear brands worldwide moved from 18.2% to 18.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for streetwear brands worldwide in September 2026?
2 changes
In September 2026, Stüssy lost share of searches among streetwear brands worldwide, from 21.9% to 18.6%.
Estimated monthly branded searches for Corteiz worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Corteiz’s and Stüssy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among streetwear brands
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