Brandwave

How popular isKith in search?

In September 2026, there were an estimated 450K branded searches for Kith worldwide which is down 18.2% over the last 12 months. Kith holds 5.9% estimated Share of Search among streetwear brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt WIP40.2%
  2. Supreme29.6%
  3. Stüssy24.2%
  4. Kith5.9%
  5. Champion0.03%
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Which streetwear brands compete with Kith?

Kith against streetwear brands worldwide, by month

Share of Search by month for Carhartt WIP, Supreme, Stüssy, Kith. The figures are in the table below the chart.

View monthly share of search table
MonthCarhartt WIPSupremeStüssyKithChampion
Oct 202547%23.6%23.6%5.8%0.03%
Nov 202556%19.1%19.1%5.7%0.02%
Dec 202553.1%22.1%18.1%6.7%0.02%
Jan 202649.1%24.7%20.2%6.1%0.03%
Feb 202639.8%29.8%24.4%6%0.03%
Mar 202636.8%33.8%22.6%6.8%0.04%
Apr 202635%31.5%25.7%7.7%0.04%
May 202630.4%32.8%26.8%9.9%0.04%
Jun 202632.5%29.3%29.3%8.8%0.05%
Jul 202633.5%29.6%29.6%7.3%0.05%
Aug 202631.4%34.6%28.3%5.7%0.04%
Sep 202640.2%29.6%24.2%5.9%0.03%

  1. 1.Carhartt WIP

    40.2%

    Moved from 2nd to 1st. 3M estimated branded searches, +22.3% vs prior month. Share +8.8 points.

  2. 2.Supreme

    29.6%

    Moved from 1st to 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -5 points.

  3. 3.Stüssy

    24.2%

    Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -4.1 points.

  4. 4.Kith

    5.9%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Champion

    0.03%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between Kith and its closest rivals

Every comparison with Kith

How has branded search demand for Kith changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kith worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Kith’s estimated Share of Search among streetwear brands worldwide peaked at 9.9% in May 2026 and was lowest at 5.7% in August 2026.

How did search popularity change for streetwear brands worldwide in September 2026?

  1. In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 40.2% estimated Share of Search.

  2. In September 2026, Supreme lost estimated Share of Search among streetwear brands worldwide, from 34.6% to 29.6%.

  3. In September 2026, Stüssy lost estimated Share of Search among streetwear brands worldwide, from 28.3% to 24.2%.

  4. Estimated monthly branded searches for Kith worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Kith measured?

Brandwave collects information about searches that people make online using Kith’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kith

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How the Brand Demand Index is measured

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