Kith vs Off-White:Which is more popular?
In September 2026, Off-White had more branded searches than Kith among streetwear brands worldwide. Off-White had about 823,000 branded searches, while Kith had 450,000. Off-White made up 8.3% of all streetwear brand searches we track, and Kith accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about streetwear brands, Off-White appeared in two of the five answers and Kith in one. Off-White was mentioned before Kith in every answer that named either.
Who do people search for more?
Off-White, about 83% more searches than Kith
Who does AI mention more?
Off-White, mentioned in 2 of 5 answers, Kith in 1
Who does AI recommend more?
Off-White, named ahead of Kith in 2 of 2 answers
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Top streetwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Off-White was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kith was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Off-White was listed before Kith in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stüssy1st
Carhartt WIP2nd
Supreme3rd
Corteiz4th
Fear of God Essentials5th- Off-White6th
Aimé Leon Dore7th
Kith8th
Dickies9th
Champion–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stüssy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Corteiz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Off-White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dickies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aimé Leon Dore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fear of God Essentials2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kith1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Champion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streetwear brands
5 answers
Asked ChatGPT
“Which streetwear brand should I buy?”
Asked ChatGPT
“What are the best streetwear brands?”
Asked ChatGPT
“What's the best streetwear brand for casual wear?”
Searched Google, AI Overview
“streetwear brands”
Searched Google, AI Overview
“streetwear for men”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Kith or Off-White more popular in search?
This chart shows how often people search Google for Kith and Off-White by name. Each line represents a brand's share of searches for all ten streetwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Off-White, Kith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carhartt WIP | Supreme | Stüssy | Off-White | Dickies | Kith | Corteiz | Aimé Leon Dore | Fear of God Essentials | Champion |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 18.2% | 18.2% | 8.1% | 6.7% | 4.5% | 4.5% | 2.4% | 1.3% | 0.02% |
| Nov 2025 | 44.6% | 15.2% | 15.2% | 6.8% | 5.6% | 4.6% | 4.6% | 2% | 1.4% | 0.02% |
| Dec 2025 | 42.8% | 17.8% | 14.6% | 6.5% | 5.4% | 5.4% | 3.6% | 2% | 2% | 0.02% |
| Jan 2026 | 39% | 19.6% | 16% | 7.2% | 5.9% | 4.8% | 3.9% | 2.2% | 1.4% | 0.02% |
| Feb 2026 | 31% | 23.3% | 19% | 8.5% | 5.7% | 4.7% | 3.8% | 2.6% | 1.4% | 0.02% |
| Mar 2026 | 28% | 25.7% | 17.2% | 9.4% | 6.3% | 5.2% | 4.2% | 2.8% | 1.3% | 0.03% |
| Apr 2026 | 26.5% | 23.9% | 19.5% | 8.8% | 5.9% | 5.9% | 4.8% | 3.2% | 1.4% | 0.03% |
| May 2026 | 22.5% | 24.3% | 19.8% | 8.9% | 7.3% | 7.3% | 4.9% | 3.3% | 1.8% | 0.03% |
| Jun 2026 | 24.3% | 21.9% | 21.9% | 9.9% | 6.6% | 6.6% | 4.4% | 2.9% | 1.3% | 0.03% |
| Jul 2026 | 24.9% | 21.9% | 21.9% | 9.9% | 6.6% | 5.4% | 4.4% | 3.6% | 1.3% | 0.03% |
| Aug 2026 | 24.3% | 26.8% | 21.9% | 8.1% | 6.6% | 4.4% | 3.6% | 2.9% | 1.3% | 0.03% |
| Sep 2026 | 30.8% | 22.7% | 18.6% | 8.3% | 6.8% | 4.6% | 3.7% | 3.1% | 1.4% | 0.02% |
How has the Kith and Off-White comparison changed over the last 12 months?
3 findings
- Off-White was ahead of Kith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kith’s share of searches among streetwear brands worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Off-White’s share of searches among streetwear brands worldwide moved from 8.1% to 8.3%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for streetwear brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kith’s and Off-White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among streetwear brands
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