Brandwave

Corteiz vs Kith:Which is more popular?

In September 2026, Kith had more branded searches than Corteiz among streetwear brands worldwide. Kith had about 450,000 branded searches, while Corteiz had 368,000. Kith made up 4.6% of all streetwear brand searches we track, and Corteiz accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about streetwear brands, Corteiz appeared in three of the five answers and Kith in one. Corteiz was mentioned before Kith in two out of three answers that named either.

Among streetwear brands worldwide in September 2026

Who do people search for more?

Kith, about 22% more searches than Corteiz

Kith 450K searchesCorteiz 368K searches

Who does AI mention more?

Corteiz, mentioned in 3 of 5 answers, Kith in 1

Corteiz in 3 of 5Kith in 1 of 5

Who does AI recommend more?

Corteiz, named ahead of Kith in 2 of 3 answers

Corteiz first in 2Kith first in 1

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Top streetwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Corteiz was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kith was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Corteiz was listed before Kith in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stüssy1st
  2. Carhartt WIP2nd
  3. Supreme3rd
  4. Corteiz4th
  5. Fear of God Essentials5th
  6. Off-White6th
  7. Aimé Leon Dore7th
  8. Kith8th
  9. Dickies9th
  10. Champion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stüssy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corteiz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Off-White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dickies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aimé Leon Dore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fear of God Essentials2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kith1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Champion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streetwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Corteiz or Kith more popular in search?

This chart shows how often people search Google for Corteiz and Kith by name. Each line represents a brand's share of searches for all ten streetwear brands we track, month by month, from English-language searches worldwide.

Corteiz and Kith among streetwear brands worldwide, by month

Share of searches by month for Kith, Corteiz. The figures are in the table below the chart.

View monthly share of searches table
MonthCarhartt WIPSupremeStüssyOff-WhiteDickiesKithCorteizAimé Leon DoreFear of God EssentialsChampion
Oct 202536.2%18.2%18.2%8.1%6.7%4.5%4.5%2.4%1.3%0.02%
Nov 202544.6%15.2%15.2%6.8%5.6%4.6%4.6%2%1.4%0.02%
Dec 202542.8%17.8%14.6%6.5%5.4%5.4%3.6%2%2%0.02%
Jan 202639%19.6%16%7.2%5.9%4.8%3.9%2.2%1.4%0.02%
Feb 202631%23.3%19%8.5%5.7%4.7%3.8%2.6%1.4%0.02%
Mar 202628%25.7%17.2%9.4%6.3%5.2%4.2%2.8%1.3%0.03%
Apr 202626.5%23.9%19.5%8.8%5.9%5.9%4.8%3.2%1.4%0.03%
May 202622.5%24.3%19.8%8.9%7.3%7.3%4.9%3.3%1.8%0.03%
Jun 202624.3%21.9%21.9%9.9%6.6%6.6%4.4%2.9%1.3%0.03%
Jul 202624.9%21.9%21.9%9.9%6.6%5.4%4.4%3.6%1.3%0.03%
Aug 202624.3%26.8%21.9%8.1%6.6%4.4%3.6%2.9%1.3%0.03%
Sep 202630.8%22.7%18.6%8.3%6.8%4.6%3.7%3.1%1.4%0.02%

How has the Corteiz and Kith comparison changed over the last 12 months?

3 findings
  • Kith was ahead of Corteiz in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Corteiz’s share of searches among streetwear brands worldwide moved from 4.5% to 3.7%, and its estimated monthly branded searches moved from 550K to 368K.
  • Across the 12 months ending September 2026, Kith’s share of searches among streetwear brands worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for streetwear brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Corteiz worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

  2. Estimated monthly branded searches for Kith worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Corteiz’s and Kith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Corteiz

1 branded search term

  • corteiz

Kith

1 branded search term

  • kith

How the Brand Demand Index is measured

Other head-to-heads among streetwear brands

Creator with pink hair and a pink jacket

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