Brandwave

How popular isCarhartt WIP in search?

In September 2026, there were an estimated 3M branded searches for Carhartt WIP worldwide which is down 31.8% over the last 12 months. Carhartt WIP holds 40.2% estimated Share of Search among streetwear brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt WIP40.2%
  2. Supreme29.6%
  3. Stüssy24.2%
  4. Kith5.9%
  5. Champion0.03%
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Which streetwear brands compete with Carhartt WIP?

Carhartt WIP against streetwear brands worldwide, by month

Share of Search by month for Carhartt WIP, Supreme, Stüssy, Kith. The figures are in the table below the chart.

View monthly share of search table
MonthCarhartt WIPSupremeStüssyKithChampion
Oct 202547%23.6%23.6%5.8%0.03%
Nov 202556%19.1%19.1%5.7%0.02%
Dec 202553.1%22.1%18.1%6.7%0.02%
Jan 202649.1%24.7%20.2%6.1%0.03%
Feb 202639.8%29.8%24.4%6%0.03%
Mar 202636.8%33.8%22.6%6.8%0.04%
Apr 202635%31.5%25.7%7.7%0.04%
May 202630.4%32.8%26.8%9.9%0.04%
Jun 202632.5%29.3%29.3%8.8%0.05%
Jul 202633.5%29.6%29.6%7.3%0.05%
Aug 202631.4%34.6%28.3%5.7%0.04%
Sep 202640.2%29.6%24.2%5.9%0.03%

  1. 1.Carhartt WIP

    40.2%

    Moved from 2nd to 1st. 3M estimated branded searches, +22.3% vs prior month. Share +8.8 points.

  2. 2.Supreme

    29.6%

    Moved from 1st to 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -5 points.

  3. 3.Stüssy

    24.2%

    Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -4.1 points.

  4. 4.Kith

    5.9%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Champion

    0.03%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between Carhartt WIP and its closest rivals

Every comparison with Carhartt WIP

How has branded search demand for Carhartt WIP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Carhartt WIP worldwide fell from 4.5M to 3M.
  • Across the 12 months ending September 2026, Carhartt WIP’s estimated Share of Search among streetwear brands worldwide decreased from 47% to 40.2%.
  • Across the 12 months ending September 2026, Carhartt WIP’s estimated Share of Search among streetwear brands worldwide peaked at 56% in November 2025 and was lowest at 30.4% in May 2026.

How did search popularity change for streetwear brands worldwide in September 2026?

  1. In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 40.2% estimated Share of Search.

  2. In September 2026, Supreme lost estimated Share of Search among streetwear brands worldwide, from 34.6% to 29.6%.

  3. In September 2026, Stüssy lost estimated Share of Search among streetwear brands worldwide, from 28.3% to 24.2%.

  4. Estimated monthly branded searches for Kith worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Carhartt WIP measured?

Brandwave collects information about searches that people make online using Carhartt WIP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • carhartt
  • carharttwip

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How the Brand Demand Index is measured

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