Aimé Leon Dore vs Stüssy:Which is more popular?
In September 2026, Stüssy had more branded searches than Aimé Leon Dore among streetwear brands worldwide. Stüssy had about 1.8 million branded searches, while Aimé Leon Dore had 301,000. Stüssy made up 18.6% of all streetwear brand searches we track, and Aimé Leon Dore accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about streetwear brands, Stüssy appeared in four of the five answers and Aimé Leon Dore in two. Stüssy was mentioned before Aimé Leon Dore in every answer.
Who do people search for more?
Stüssy, about 6 searches for every 1 for Aimé Leon Dore
Who does AI mention more?
Stüssy, mentioned in 4 of 5 answers, Aimé Leon Dore in 2
Who does AI recommend more?
Stüssy, named ahead of Aimé Leon Dore in every answer
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Top streetwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stüssy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aimé Leon Dore was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stüssy was listed before Aimé Leon Dore in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stüssy1st
Carhartt WIP2nd
Supreme3rd
Corteiz4th
Fear of God Essentials5th
Off-White6th
Aimé Leon Dore7th
Kith8th
Dickies9th
Champion–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stüssy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Corteiz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Off-White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dickies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aimé Leon Dore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fear of God Essentials2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kith1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Champion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about streetwear brands
5 answers
Asked ChatGPT
“Which streetwear brand should I buy?”
Asked ChatGPT
“What are the best streetwear brands?”
Asked ChatGPT
“What's the best streetwear brand for casual wear?”
Searched Google, AI Overview
“streetwear brands”
Searched Google, AI Overview
“streetwear for men”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Aimé Leon Dore or Stüssy more popular in search?
This chart shows how often people search Google for Aimé Leon Dore and Stüssy by name. Each line represents a brand's share of searches for all ten streetwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stüssy, Aimé Leon Dore. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carhartt WIP | Supreme | Stüssy | Off-White | Dickies | Kith | Corteiz | Aimé Leon Dore | Fear of God Essentials | Champion |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 18.2% | 18.2% | 8.1% | 6.7% | 4.5% | 4.5% | 2.4% | 1.3% | 0.02% |
| Nov 2025 | 44.6% | 15.2% | 15.2% | 6.8% | 5.6% | 4.6% | 4.6% | 2% | 1.4% | 0.02% |
| Dec 2025 | 42.8% | 17.8% | 14.6% | 6.5% | 5.4% | 5.4% | 3.6% | 2% | 2% | 0.02% |
| Jan 2026 | 39% | 19.6% | 16% | 7.2% | 5.9% | 4.8% | 3.9% | 2.2% | 1.4% | 0.02% |
| Feb 2026 | 31% | 23.3% | 19% | 8.5% | 5.7% | 4.7% | 3.8% | 2.6% | 1.4% | 0.02% |
| Mar 2026 | 28% | 25.7% | 17.2% | 9.4% | 6.3% | 5.2% | 4.2% | 2.8% | 1.3% | 0.03% |
| Apr 2026 | 26.5% | 23.9% | 19.5% | 8.8% | 5.9% | 5.9% | 4.8% | 3.2% | 1.4% | 0.03% |
| May 2026 | 22.5% | 24.3% | 19.8% | 8.9% | 7.3% | 7.3% | 4.9% | 3.3% | 1.8% | 0.03% |
| Jun 2026 | 24.3% | 21.9% | 21.9% | 9.9% | 6.6% | 6.6% | 4.4% | 2.9% | 1.3% | 0.03% |
| Jul 2026 | 24.9% | 21.9% | 21.9% | 9.9% | 6.6% | 5.4% | 4.4% | 3.6% | 1.3% | 0.03% |
| Aug 2026 | 24.3% | 26.8% | 21.9% | 8.1% | 6.6% | 4.4% | 3.6% | 2.9% | 1.3% | 0.03% |
| Sep 2026 | 30.8% | 22.7% | 18.6% | 8.3% | 6.8% | 4.6% | 3.7% | 3.1% | 1.4% | 0.02% |
How has the Aimé Leon Dore and Stüssy comparison changed over the last 12 months?
3 findings
- Stüssy was ahead of Aimé Leon Dore in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aimé Leon Dore’s share of searches among streetwear brands worldwide moved from 2.4% to 3.1%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Stüssy’s share of searches among streetwear brands worldwide moved from 18.2% to 18.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for streetwear brands worldwide in September 2026?
1 change
In September 2026, Stüssy lost share of searches among streetwear brands worldwide, from 21.9% to 18.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aimé Leon Dore’s and Stüssy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aimé Leon Dore
1 branded search term
- aime leon dore
Stüssy
1 branded search term
- stussy
Other head-to-heads among streetwear brands
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