Carhartt vs Stüssy:Which is searched more?
In September 2026, Stüssy had more branded searches than Carhartt among bucket hat brands worldwide. Stüssy had about 1.8 million branded searches, while Carhartt had 2,400. Stüssy made up 50.7% of all bucket hat brand searches we track, and Carhartt accounted for 0.07%. These are worldwide searches for English-language branded terms.
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Is Carhartt or Stüssy more popular in search?
Compare the bucket hat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Stüssy, Carhartt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stüssy | Barbour | Billabong | Kangol | Carhartt |
|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 39.3% | 9.7% | 2.9% | 0.05% |
| Nov 2025 | 47.1% | 38.5% | 11.6% | 2.8% | 0.05% |
| Dec 2025 | 46.8% | 38.2% | 11.5% | 3.4% | 0.06% |
| Jan 2026 | 49% | 32.6% | 14.7% | 3.6% | 0.08% |
| Feb 2026 | 56.9% | 25.6% | 14% | 3.4% | 0.07% |
| Mar 2026 | 52% | 28.4% | 15.6% | 3.8% | 0.1% |
| Apr 2026 | 54.8% | 24.6% | 16.5% | 4% | 0.11% |
| May 2026 | 57.8% | 21.2% | 17.4% | 3.5% | 0.14% |
| Jun 2026 | 62.1% | 15.3% | 18.7% | 3.7% | 0.18% |
| Jul 2026 | 62.1% | 15.3% | 18.7% | 3.7% | 0.18% |
| Aug 2026 | 60.1% | 22.1% | 14.8% | 3% | 0.1% |
| Sep 2026 | 50.7% | 33.8% | 12.5% | 3% | 0.07% |
How has the Carhartt and Stüssy comparison changed over the last 12 months?
3 findings
- Stüssy was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s share of searches among bucket hat brands worldwide moved from 0.05% to 0.07%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Stüssy’s share of searches among bucket hat brands worldwide moved from 48.1% to 50.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for bucket hat brands worldwide in September 2026?
1 change
In September 2026, Stüssy lost share of searches among bucket hat brands worldwide, from 60.1% to 50.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Carhartt’s and Stüssy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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