Fear of God Essentials vs Supreme:Which is searched more?
In September 2026, Supreme had more branded searches than Fear of God Essentials among streetwear brands worldwide. Supreme had about 2.2 million branded searches, while Fear of God Essentials had 135,000. Supreme made up 22.7% of all streetwear brand searches we track, and Fear of God Essentials accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is Fear of God Essentials or Supreme more popular in search?
Compare the streetwear labels people wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Supreme, Fear of God Essentials. The figures are in the table below the chart.
View monthly share of searches table
| Month | Carhartt WIP | Supreme | Stüssy | Off-White | Dickies | Kith | Corteiz | Aimé Leon Dore | Fear of God Essentials | Champion |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 18.2% | 18.2% | 8.1% | 6.7% | 4.5% | 4.5% | 2.4% | 1.3% | 0.02% |
| Nov 2025 | 44.6% | 15.2% | 15.2% | 6.8% | 5.6% | 4.6% | 4.6% | 2% | 1.4% | 0.02% |
| Dec 2025 | 42.8% | 17.8% | 14.6% | 6.5% | 5.4% | 5.4% | 3.6% | 2% | 2% | 0.02% |
| Jan 2026 | 39% | 19.6% | 16% | 7.2% | 5.9% | 4.8% | 3.9% | 2.2% | 1.4% | 0.02% |
| Feb 2026 | 31% | 23.3% | 19% | 8.5% | 5.7% | 4.7% | 3.8% | 2.6% | 1.4% | 0.02% |
| Mar 2026 | 28% | 25.7% | 17.2% | 9.4% | 6.3% | 5.2% | 4.2% | 2.8% | 1.3% | 0.03% |
| Apr 2026 | 26.5% | 23.9% | 19.5% | 8.8% | 5.9% | 5.9% | 4.8% | 3.2% | 1.4% | 0.03% |
| May 2026 | 22.5% | 24.3% | 19.8% | 8.9% | 7.3% | 7.3% | 4.9% | 3.3% | 1.8% | 0.03% |
| Jun 2026 | 24.3% | 21.9% | 21.9% | 9.9% | 6.6% | 6.6% | 4.4% | 2.9% | 1.3% | 0.03% |
| Jul 2026 | 24.9% | 21.9% | 21.9% | 9.9% | 6.6% | 5.4% | 4.4% | 3.6% | 1.3% | 0.03% |
| Aug 2026 | 24.3% | 26.8% | 21.9% | 8.1% | 6.6% | 4.4% | 3.6% | 2.9% | 1.3% | 0.03% |
| Sep 2026 | 30.8% | 22.7% | 18.6% | 8.3% | 6.8% | 4.6% | 3.7% | 3.1% | 1.4% | 0.02% |
How has the Fear of God Essentials and Supreme comparison changed over the last 12 months?
3 findings
- Supreme was ahead of Fear of God Essentials in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fear of God Essentials’ share of searches among streetwear brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Supreme’s share of searches among streetwear brands worldwide moved from 18.2% to 22.7%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for streetwear brands worldwide in September 2026?
3 changes
In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 30.8% of the searches.
In September 2026, Supreme lost share of searches among streetwear brands worldwide, from 26.8% to 22.7%.
Estimated monthly branded searches for Fear of God Essentials worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fear of God Essentials’ and Supreme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fear of God Essentials
1 branded search term
- fear of god essentials
Supreme
1 branded search term
- supreme
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