Dickies vs KEY Apparel:Which is more popular?

Name: Dickies vs KEY Apparel: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Dickies had more branded searches than KEY Apparel among work overalls brands worldwide. Dickies had about 14,800 branded searches, while KEY Apparel had 3,600. Dickies made up 21.2% of all work overalls brand searches we track, and KEY Apparel accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about work overalls brands, Dickies appeared in all five answers and KEY Apparel in two. Dickies was mentioned before KEY Apparel in every answer.

Among work overalls brands worldwide in September 2026

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Top work overalls brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dickies appeared in all five answers. KEY Apparel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dickies was listed before KEY Apparel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Carhartt	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Dickies	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Round House	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
KEY Apparel	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Hard Yakka	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bisley	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Carhartt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dickies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Round House4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KEY Apparel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about work overalls brands

5 answers

Asked ChatGPT
“Which work overalls brand should I buy?”
1. 1Carhartt
2. 2Dickies
3. 3KEY Apparel
Asked ChatGPT
“What are the best work overalls brands?”
1. 1Carhartt
2. 2Dickies
3. 3Round House
4. 4KEY Apparel
Asked ChatGPT
“What's the best work overalls brand for tough workwear?”
1. 1Carhartt
2. 2Dickies
3. 3Round House
Searched Google, AI Overview
“work overalls for men”
1. 1Dickies
2. 2Carhartt
3. 3Round House
Searched Google, AI Overview
“best work overalls”
1. 1Carhartt
2. 2Dickies
3. 3Round House

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dickies or KEY Apparel more popular in search?

This chart shows how often people search Google for Dickies and KEY Apparel by name. Each line represents a brand's share of searches for all six work overalls brands we track, month by month, from English-language searches worldwide.

Dickies and KEY Apparel among work overalls brands worldwide, by month

Month	Carhartt	Round House	Dickies	Hard Yakka	KEY Apparel	Bisley
Oct 2025	18.8%	23.1%	34.4%	18.8%	4.6%	0.41%
Nov 2025	23.3%	28.4%	23.3%	19%	5.7%	0.41%
Dec 2025	30%	24.5%	24.5%	13.4%	7.3%	0.29%
Jan 2026	27.1%	27.1%	22.1%	18%	5.4%	0.39%
Feb 2026	24.5%	30%	20%	20%	4.9%	0.53%
Mar 2026	23.4%	28.8%	19.2%	23.4%	4.7%	0.51%
Apr 2026	21.4%	26.2%	21.4%	26.2%	4.2%	0.56%
May 2026	23.6%	29%	19.3%	23.6%	3.8%	0.63%
Jun 2026	25.9%	25.9%	17.3%	25.9%	4.2%	0.69%
Jul 2026	27.2%	27.2%	18.2%	22.3%	4.4%	0.72%
Aug 2026	29%	23.7%	19.3%	23.7%	3.8%	0.51%
Sep 2026	25.9%	25.9%	21.2%	21.2%	5.2%	0.56%

How has the Dickies and KEY Apparel comparison changed over the last 12 months?

3 findings

Dickies was ahead of KEY Apparel in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Dickies’ share of searches among work overalls brands worldwide moved from 34.4% to 21.2%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
Across the 12 months ending September 2026, KEY Apparel’s share of searches among work overalls brands worldwide moved from 4.6% to 5.2%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for work overalls brands worldwide in September 2026?

2 changes

In September 2026, Dickies overtook Hard Yakka to rank 3rd among work overalls brands worldwide, with 21.2% of the searches.
In September 2026, KEY Apparel gained share of searches among work overalls brands worldwide, from 3.8% to 5.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dickies’ and KEY Apparel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.