How popular isHard Yakka in search?
In September 2026, there were an estimated 14.8K branded searches for Hard Yakka worldwide which is down 18.2% over the last 12 months. Hard Yakka holds 49.3% estimated Share of Search among work overalls brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which work overalls brands compete with Hard Yakka?
Share of Search by month for Dickies, Hard Yakka. The figures are in the table below the chart.
View monthly share of search table
| Month | Dickies | Hard Yakka | Bisley |
|---|---|---|---|
| Oct 2025 | 64.2% | 35.1% | 0.76% |
| Nov 2025 | 54.6% | 44.5% | 0.96% |
| Dec 2025 | 64.2% | 35% | 0.75% |
| Jan 2026 | 54.5% | 44.6% | 0.96% |
| Feb 2026 | 49.3% | 49.3% | 1.3% |
| Mar 2026 | 44.5% | 54.4% | 1.2% |
| Apr 2026 | 44.5% | 54.4% | 1.2% |
| May 2026 | 44.3% | 54.2% | 1.4% |
| Jun 2026 | 39.4% | 59% | 1.6% |
| Jul 2026 | 44.2% | 54.1% | 1.8% |
| Aug 2026 | 44.5% | 54.4% | 1.2% |
| Sep 2026 | 49.3% | 49.3% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49.3% | 14.8K | 0% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 49.3% | 14.8K | -18.2% | -5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 1.3% | 390 | 0% | +0.1 points |
1.
Dickies49.3%
Moved from 2nd to 1st. 14.8K estimated branded searches, 0% vs prior month. Share +4.9 points.
49.3%
Moved from 1st to 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -5 points.
3.
Bisley
1.3%
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Hard Yakka and its closest rivals
Every comparison with Hard Yakka
7 comparisons
How has branded search demand for Hard Yakka changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hard Yakka worldwide fell from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among work overalls brands worldwide increased from 35.1% to 49.3%.
- Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among work overalls brands worldwide peaked at 59% in June 2026 and was lowest at 35% in December 2025.
How did search popularity change for work overalls brands worldwide in September 2026?
2 changes
In September 2026, Dickies overtook Hard Yakka to become the leader among work overalls brands worldwide, with 49.3% estimated Share of Search.
In September 2026, Hard Yakka lost estimated Share of Search among work overalls brands worldwide, from 54.4% to 49.3%.
Where does Hard Yakka compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Boiler suit brands | 3rd of 3 | 3.1% | Show ranking |
| Workwear brands | 3rd of 5 | 15.9% | Show ranking |
| Hi vis clothing brands | 2nd of 5 | 18.8% | Show ranking |
| Work overalls brands | 2nd of 3 | 49.3% | Shown above |
How is Hard Yakka measured?
Brandwave collects information about searches that people make online using Hard Yakka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hardyakka
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