How popular isHard Yakka in search?
In September 2026, there were an estimated 14.8K branded searches for Hard Yakka worldwide which is down 18.2% over the last 12 months. Hard Yakka holds 2.6% estimated Share of Search among boiler suit brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which boiler suit brands compete with Hard Yakka?
Share of Search by month for Carhartt, Dickies, Hard Yakka. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | Dickies | Hard Yakka |
|---|---|---|---|
| Oct 2025 | 89.9% | 8.3% | 1.8% |
| Nov 2025 | 96.6% | 2.3% | 1.1% |
| Dec 2025 | 96.2% | 3.1% | 0.71% |
| Jan 2026 | 91.5% | 7% | 1.4% |
| Feb 2026 | 81% | 16.8% | 2.2% |
| Mar 2026 | 75.5% | 21.2% | 3.3% |
| Apr 2026 | 73.2% | 22.3% | 4.5% |
| May 2026 | 79.7% | 14.7% | 5.6% |
| Jun 2026 | 78.5% | 16.4% | 5.1% |
| Jul 2026 | 78.8% | 17.1% | 4.2% |
| Aug 2026 | 81.9% | 13.7% | 4.4% |
| Sep 2026 | 91.8% | 5.6% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.8% | 533K | +56.9% | +9.9 points | |
| 2, held 2nd | 5.6% | 32.5K | -42.7% | -8.1 points | |
| 3, held 3rd | 2.6% | 14.8K | -18.2% | -1.8 points |
Compare search popularity between Hard Yakka and its closest rivals
Every comparison with Hard Yakka
7 comparisons
How has branded search demand for Hard Yakka changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hard Yakka worldwide fell from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among boiler suit brands worldwide increased from 1.8% to 2.6%.
- Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among boiler suit brands worldwide peaked at 5.6% in May 2026 and was lowest at 0.71% in December 2025.
How did search popularity change for boiler suit brands worldwide in September 2026?
3 changes
In September 2026, Carhartt gained estimated Share of Search among boiler suit brands worldwide, from 81.9% to 91.8%.
In September 2026, Dickies lost estimated Share of Search among boiler suit brands worldwide, from 13.7% to 5.6%.
In September 2026, Hard Yakka lost estimated Share of Search among boiler suit brands worldwide, from 4.4% to 2.6%.
Where does Hard Yakka compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Boiler suit brands | 3rd of 3 | 2.6% | Shown above |
| Workwear brands | 4th of 5 | 7.2% | Show ranking |
| Hi vis clothing brands | 2nd of 5 | 18% | Show ranking |
| Work overalls brands | 2nd of 3 | 28.9% | Show ranking |
How is Hard Yakka measured?
Brandwave collects information about searches that people make online using Hard Yakka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hardyakka
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