How popular isPortwest in search?
In September 2026, there were an estimated 60.5K branded searches for Portwest worldwide which is down 18.2% over the last 12 months. Portwest holds 29.4% estimated Share of Search among workwear brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Caterpillar45.6%Portwest29.4%
Dickies15.8%
Hard Yakka7.2%Bisley1.9%
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Which workwear brands compete with Portwest?
Share of Search by month for Caterpillar, Portwest, Dickies, Hard Yakka. The figures are in the table below the chart.
View monthly share of search table
| Month | Caterpillar | Portwest | Dickies | Hard Yakka | Bisley |
|---|---|---|---|---|---|
| Oct 2025 | 40.8% | 24.1% | 27.9% | 5.9% | 1.3% |
| Nov 2025 | 43.6% | 30.8% | 16.1% | 7.5% | 2% |
| Dec 2025 | 47.9% | 21.9% | 23.1% | 5.4% | 1.7% |
| Jan 2026 | 48.1% | 20.5% | 24.4% | 5% | 1.9% |
| Feb 2026 | 39.5% | 19% | 35.6% | 4.6% | 1.3% |
| Mar 2026 | 40.4% | 18.2% | 34.7% | 5.5% | 1.2% |
| Apr 2026 | 45.7% | 16.6% | 30.3% | 6.1% | 1.3% |
| May 2026 | 53% | 19.6% | 18.7% | 7.2% | 1.6% |
| Jun 2026 | 45.4% | 23.5% | 22.5% | 7% | 1.6% |
| Jul 2026 | 45.3% | 23.6% | 23.7% | 5.8% | 1.6% |
| Aug 2026 | 48.8% | 19.8% | 22.6% | 7.2% | 1.6% |
| Sep 2026 | 45.6% | 29.4% | 15.8% | 7.2% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 93.7K | -23.3% | -3.2 points | |
| 2, moved from 3rd to 2nd | 29.4% | 60.5K | +22.2% | +9.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.8% | 32.5K | -42.7% | -6.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.2% | 14.8K | -18.2% | 0 points | |
| 5, held 5th | 1.9% | 4K | 0% | +0.3 points |
45.6%
Held 1st. 93.7K estimated branded searches, -23.3% vs prior month. Share -3.2 points.
2.
29.4%
Moved from 3rd to 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +9.7 points.
3.
Dickies15.8%
Moved from 2nd to 3rd. 32.5K estimated branded searches, -42.7% vs prior month. Share -6.8 points.
7.2%
Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
1.9%
Held 5th. 4K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Portwest and its closest rivals
How has branded search demand for Portwest changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Portwest worldwide fell from 74K to 60.5K.
- Across the 12 months ending September 2026, Portwest’s estimated Share of Search among workwear brands worldwide increased from 24.1% to 29.4%.
- Across the 12 months ending September 2026, Portwest’s estimated Share of Search among workwear brands worldwide peaked at 30.8% in November 2025 and was lowest at 16.6% in April 2026.
- Across the 12 months ending September 2026, Portwest rose from 3rd to 2nd among workwear brands worldwide.
How did search popularity change for workwear brands worldwide in September 2026?
4 changes
In September 2026, Portwest overtook Dickies to rank 2nd among workwear brands worldwide, with 29.4% estimated Share of Search.
In September 2026, Dickies lost estimated Share of Search among workwear brands worldwide, from 22.6% to 15.8%.
In September 2026, Caterpillar lost estimated Share of Search among workwear brands worldwide, from 48.8% to 45.6%.
Estimated monthly branded searches for Hard Yakka worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Where does Portwest compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Work trousers brands | 3rd of 5 | 4.5% | Show ranking |
| Workwear brands | 2nd of 5 | 29.4% | Shown above |
| Hi vis workwear | 1st of 5 | 38.7% | Show ranking |
| Hi vis clothing brands | 1st of 5 | 73.6% | Show ranking |
How is Portwest measured?
Brandwave collects information about searches that people make online using Portwest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- portwest
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Is Portwest your brand?
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