Brandwave

Leo Workwear vs Portwest:Which is more popular by branded search?

In August 2026, Leo Workwear had more branded searches than Portwest among hi vis workwear worldwide. Leo Workwear was estimated to have 3.6K branded searches compared to Portwest’s 110, and held a 4.6% Share of Search versus Portwest’s 0.14%. These are worldwide searches for English-language branded terms.

Share of Search among hi vis workwear worldwide in August 2026Which is more popular in search, Leo Workwear or Portwest?
Leo Workwear4.6%3.6K searches
vs
Portwest0.14%110 searches

Follow Leo Workwear vs Portwest and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Leo Workwear or Portwest?

Compare the hi vis workwear shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Leo Workwear and Portwest among hi vis workwear worldwide, by month

Share of Search by month for Leo Workwear, Portwest. The figures are in the table below the chart.

View monthly share of search table
MonthSnickers WorkwearMascotLeo WorkwearCaterpillarBisleyPortwest
Oct 202563.9%28.6%4.7%2.5%0.34%0.06%
Nov 202560.5%33.1%3.6%2.4%0.32%0.06%
Dec 202564.9%29.1%3.1%2.6%0.28%0.04%
Jan 202667.3%24.7%4.9%2.7%0.36%0.06%
Feb 202667.3%24.7%4.9%2.7%0.43%0.06%
Mar 202666.9%24.5%4.9%3.2%0.43%0.1%
Apr 202670.5%21.1%5.1%2.8%0.45%0.08%
May 202667.8%24.9%4%2.7%0.54%0.1%
Jun 202666%24.1%5.9%3.2%0.64%0.12%
Jul 202662.1%27.8%5.5%3.7%0.74%0.14%
Aug 202663.3%28.4%4.6%3.1%0.5%0.14%
Sep 2026——————

How has the Leo Workwear and Portwest comparison changed over the last 12 months?

  • Leo Workwear was ahead of Portwest in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Leo Workwear’s estimated Share of Search among hi vis workwear worldwide moved from 4.7% to 4.6%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
  • Across the 11 months ending August 2026, Portwest’s estimated Share of Search among hi vis workwear worldwide moved from 0.06% to 0.14%, and its estimated monthly branded searches moved from 70 to 110.

How did search popularity change for hi vis workwear worldwide in August 2026?

  1. In August 2026, Leo Workwear lost estimated Share of Search among hi vis workwear worldwide, from 5.5% to 4.6%.

  2. Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Leo Workwear’s and Portwest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Leo Workwear

1 branded search term

  • leo workwear

Portwest

1 branded search term

  • portwest nz

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.