Brandwave

How popular isPyramex?

In September 2026, people searched for Pyramex by name about 4,400 times worldwide, about the same as the previous year. These searches made up 4.9% of all global hi vis clothing brand searches, placing Pyramex fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about hi vis clothing brands, Pyramex appeared in two of the five answers and was the joint most recommended of the six.

Search and AI answers in September 2026

Pyramex is the fourth most searched of 6 competitors and the joint most recommended in AI answers.

  1. PortwestShare of searches 67.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Hard YakkaShare of searches 16.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BisleyShare of searches 7.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PyramexShare of searches 4.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. DNCShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

Pyramex website (opens in a new tab)

Follow Pyramex and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top hi vis clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pyramex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pyramex is the joint most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Portwest1st
  2. Pyramex1st
  3. Hard Yakka–
  4. Bisley–
  5. DNC–
  6. King Gee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Portwest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyramex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DNC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • King Gee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hi vis clothing brands

5 answers

  • Asked ChatGPT

    “Which hi vis clothing brand should I buy?”

    1. 1Portwest

  • Asked ChatGPT

    “What are the best hi vis clothing brands?”

    1. 1Portwest
    2. 2Pyramex

  • Asked ChatGPT

    “What's the best hi vis clothing brand for worksite safety?”

    1. 1Pyramex
    2. 2Portwest

  • Searched Google, AI Overview

    “high vis clothing”

    1. Searched Google, AI Overview

      “reflective workwear”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which hi vis clothing brands compete with Pyramex?

      Pyramex against hi vis clothing brands worldwide, by month

      Share of searches by month for Portwest, Hard Yakka, Bisley, Pyramex. The figures are in the table below the chart.

      View monthly share of searches table
      MonthPortwestHard YakkaBisleyPyramexDNCKing Gee
      Oct 202568.5%16.7%7.5%4.1%1.8%1.5%
      Nov 202568.5%16.7%7.5%4.1%1.8%1.5%
      Dec 202565.8%16.1%8.8%5.9%1.7%1.7%
      Jan 202666.3%16.2%8.9%4.8%2.1%1.8%
      Feb 202666.3%16.2%8.9%4.8%2.1%1.8%
      Mar 202664%19.1%8.6%4.7%2%1.7%
      Apr 202659.2%21.7%9.7%5.3%2.3%1.9%
      May 202657.6%21.1%11.5%5.1%2.8%1.9%
      Jun 202662.2%18.6%10.2%4.5%2.5%2%
      Jul 202666.3%16.2%8.9%4.8%2.1%1.8%
      Aug 202658.9%21.5%9.6%5.2%2.9%1.9%
      Sep 202667.8%16.6%7.4%4.9%1.8%1.5%

      1. 1.Portwest

        67.8%

        Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +9 points.

      2. 2.Hard Yakka

        16.6%

        Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -4.9 points.

      3. 3.Bisley

        7.4%

        Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.2 points.

      4. 4.Pyramex

        4.9%

        Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

      5. 5.DNC

        1.8%

        Held 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share -1.1 points.

      6. 6.King Gee

        1.5%

        Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.4 points.

      Compare popularity between Pyramex and its closest rivals

      Every comparison with Pyramex

      15 comparisons

      How has branded search demand for Pyramex changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Pyramex worldwide held steady at 4.4K.
      • Across the 12 months ending September 2026, Pyramex’s share of searches among hi vis clothing brands worldwide increased from 4.1% to 4.9%.
      • Across the 12 months ending September 2026, Pyramex’s share of searches among hi vis clothing brands worldwide peaked at 5.9% in December 2025 and was lowest at 4.1% in October 2025.

      How did search popularity change for hi vis clothing brands worldwide in September 2026?

      5 changes

      1. In September 2026, Portwest gained share of searches among hi vis clothing brands worldwide, from 58.9% to 67.8%.

      2. In September 2026, Hard Yakka lost share of searches among hi vis clothing brands worldwide, from 21.5% to 16.6%.

      3. In September 2026, Bisley lost share of searches among hi vis clothing brands worldwide, from 9.6% to 7.4%.

      4. In September 2026, DNC lost share of searches among hi vis clothing brands worldwide, from 2.9% to 1.8%.

      5. Estimated monthly branded searches for King Gee worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

      How are Pyramex’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Pyramex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • pyramex

      Do you work for Pyramex? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Pyramex compete?

      Pyramex is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Hard hat brands5th of 60.67%Show ranking
      Safety glasses brands5th of 50.76%Show ranking
      Respirator brands6th of 60.81%Show ranking
      Hi vis clothing brands4th of 64.9%Shown above
      Creator with pink hair and a pink jacket

      Is Pyramex your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

      Start free