Brandwave

Hard Yakka vs Pyramex:Which is more popular?

In September 2026, Hard Yakka had more branded searches than Pyramex among hi vis clothing brands worldwide. Hard Yakka had about 14,800 branded searches, while Pyramex had 4,400. Hard Yakka made up 16.6% of all hi vis clothing brand searches we track, and Pyramex accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about hi vis clothing brands, Pyramex appeared in two of the five answers and Hard Yakka in none.

Among hi vis clothing brands worldwide in September 2026

Who do people search for more?

Hard Yakka, about 3 searches for every 1 for Pyramex

Hard Yakka 14.8K searchesPyramex 4.4K searches

Who does AI mention more?

Pyramex, mentioned in 2 of 5 answers, Hard Yakka in 0

Pyramex in 2 of 5Hard Yakka in 0 of 5

Who does AI recommend more?

Pyramex, the only one of the two named

Pyramex first in 2Hard Yakka never named

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Top hi vis clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pyramex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hard Yakka did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Portwest1st
  2. Pyramex1st
  3. Hard Yakka–
  4. Bisley–
  5. DNC–
  6. King Gee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Portwest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyramex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hard Yakka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bisley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DNC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • King Gee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hi vis clothing brands

5 answers

  • Asked ChatGPT

    “Which hi vis clothing brand should I buy?”

    1. 1Portwest

  • Asked ChatGPT

    “What are the best hi vis clothing brands?”

    1. 1Portwest
    2. 2Pyramex

  • Asked ChatGPT

    “What's the best hi vis clothing brand for worksite safety?”

    1. 1Pyramex
    2. 2Portwest

  • Searched Google, AI Overview

    “high vis clothing”

    1. Searched Google, AI Overview

      “reflective workwear”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Is Hard Yakka or Pyramex more popular in search?

      This chart shows how often people search Google for Hard Yakka and Pyramex by name. Each line represents a brand's share of searches for all six hi vis clothing brands we track, month by month, from English-language searches worldwide.

      Hard Yakka and Pyramex among hi vis clothing brands worldwide, by month

      Share of searches by month for Hard Yakka, Pyramex. The figures are in the table below the chart.

      View monthly share of searches table
      MonthPortwestHard YakkaBisleyPyramexDNCKing Gee
      Oct 202568.5%16.7%7.5%4.1%1.8%1.5%
      Nov 202568.5%16.7%7.5%4.1%1.8%1.5%
      Dec 202565.8%16.1%8.8%5.9%1.7%1.7%
      Jan 202666.3%16.2%8.9%4.8%2.1%1.8%
      Feb 202666.3%16.2%8.9%4.8%2.1%1.8%
      Mar 202664%19.1%8.6%4.7%2%1.7%
      Apr 202659.2%21.7%9.7%5.3%2.3%1.9%
      May 202657.6%21.1%11.5%5.1%2.8%1.9%
      Jun 202662.2%18.6%10.2%4.5%2.5%2%
      Jul 202666.3%16.2%8.9%4.8%2.1%1.8%
      Aug 202658.9%21.5%9.6%5.2%2.9%1.9%
      Sep 202667.8%16.6%7.4%4.9%1.8%1.5%

      How has the Hard Yakka and Pyramex comparison changed over the last 12 months?

      3 findings
      • Hard Yakka was ahead of Pyramex in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Hard Yakka’s share of searches among hi vis clothing brands worldwide moved from 16.7% to 16.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
      • Across the 12 months ending September 2026, Pyramex’s share of searches among hi vis clothing brands worldwide moved from 4.1% to 4.9%, and its estimated monthly branded searches held steady at 4.4K.

      How did search popularity change for hi vis clothing brands worldwide in September 2026?

      1 change

      1. In September 2026, Hard Yakka lost share of searches among hi vis clothing brands worldwide, from 21.5% to 16.6%.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Hard Yakka’s and Pyramex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Hard Yakka

      1 branded search term

      • hardyakka

      Pyramex

      1 branded search term

      • pyramex

      How the Brand Demand Index is measured

      Other head-to-heads among hi vis clothing brands

      Creator with pink hair and a pink jacket

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