Brandwave

How popular isHard Yakka in search?

In August 2026, there were an estimated 18.1K branded searches for Hard Yakka worldwide which held steady over the last 11 months. Hard Yakka holds 0.8% estimated Share of Search among workwear brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carhartt WIP98.4%
  2. Hard Yakka0.8%
  3. Dickies0.65%
  4. Caterpillar0.11%
  5. Bisley0.02%
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Where does Hard Yakka compete?

Hard Yakka is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Workwear brands2nd of 50.8%Shown below
Hi vis clothing brands1st of 580.1%Show ranking

Which workwear brands compete with Hard Yakka?

Hard Yakka against workwear brands worldwide, by month

Share of Search by month for Carhartt WIP, Hard Yakka. The figures are in the table below the chart.

View monthly share of search table
MonthCarhartt WIPHard YakkaDickiesCaterpillarBisley
Oct 202598.7%0.44%0.8%0.07%<0.01%
Nov 202599.3%0.29%0.36%0.05%<0.01%
Dec 202599.4%0.2%0.36%0.04%<0.01%
Jan 202699.1%0.36%0.44%0.06%<0.01%
Feb 202698.8%0.53%0.53%0.09%0.01%
Mar 202698.7%0.65%0.53%0.1%0.01%
Apr 202698.4%0.8%0.65%0.11%0.02%
May 202698.1%0.97%0.79%0.13%0.03%
Jun 202698.2%0.97%0.65%0.13%0.03%
Jul 202698.4%0.8%0.65%0.13%0.03%
Aug 202698.4%0.8%0.65%0.11%0.02%
Sep 2026—————

  1. 1.Carhartt WIP

    98.4%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share 0 points.

  2. 2.Hard Yakka

    0.8%

    Held 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Dickies

    0.65%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

  4. 4.Caterpillar

    0.11%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bisley

    0.02%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Hard Yakka and its closest rivals

How has branded search demand for Hard Yakka changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hard Yakka worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, Hard Yakka rose from 3rd to 2nd among workwear brands worldwide.

How did search popularity change for workwear brands worldwide in August 2026?

  1. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.

  2. Estimated monthly branded searches for Carhartt WIP worldwide fell 45.2% over 11 measured months, from 4.1M to 2.2M in August 2026.

  3. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is Hard Yakka measured?

Brandwave collects information about searches that people make online using Hard Yakka’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hardyakka

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How the Brand Demand Index is measured

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