Hard Yakka vs Portwest:Which is more popular by branded search?
In August 2026, Hard Yakka had more branded searches than Portwest among hi vis clothing brands worldwide. Hard Yakka was estimated to have 18.1K branded searches compared to Portwest’s 110, and held an 80.1% Share of Search versus Portwest’s 0.49%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hard Yakka or Portwest?
Compare the hi vis clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hard Yakka, Portwest. The figures are in the table below the chart.
View monthly share of search table
| Month | Hard Yakka | DNC | KingGee | Bisley | Portwest |
|---|---|---|---|---|---|
| Oct 2025 | 82% | 8.6% | 7.3% | 1.8% | 0.32% |
| Nov 2025 | 82% | 8.6% | 7.3% | 1.8% | 0.32% |
| Dec 2025 | 80.7% | 8.7% | 8.7% | 1.7% | 0.27% |
| Jan 2026 | 79.3% | 10.2% | 8.6% | 1.7% | 0.27% |
| Feb 2026 | 79% | 10.1% | 8.5% | 2.1% | 0.27% |
| Mar 2026 | 82% | 8.6% | 7.2% | 1.8% | 0.41% |
| Apr 2026 | 82% | 8.6% | 7.3% | 1.8% | 0.32% |
| May 2026 | 79.8% | 10.6% | 7.1% | 2.1% | 0.4% |
| Jun 2026 | 78.8% | 10.4% | 8.3% | 2.1% | 0.39% |
| Jul 2026 | 78.4% | 10.1% | 8.5% | 2.5% | 0.48% |
| Aug 2026 | 80.1% | 10.6% | 7.1% | 1.7% | 0.49% |
| Sep 2026 | — | — | — | — | — |
How has the Hard Yakka and Portwest comparison changed over the last 12 months?
3 findings
- Hard Yakka was ahead of Portwest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among hi vis clothing brands worldwide moved from 82% to 80.1%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Portwest’s estimated Share of Search among hi vis clothing brands worldwide moved from 0.32% to 0.49%, and its estimated monthly branded searches moved from 70 to 110.
How did search popularity change for hi vis clothing brands worldwide in August 2026?
2 changes
In August 2026, Hard Yakka gained estimated Share of Search among hi vis clothing brands worldwide, from 78.4% to 80.1%.
Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hard Yakka’s and Portwest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hard Yakka
1 branded search term
- hardyakka
Portwest
1 branded search term
- portwest nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.