Brandwave

Work overalls brands:Which are searched most?

Dickies and Hard Yakka share the highest estimated Share of Search among work overalls brands worldwide, at 49.3% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dickies49.3%
  2. Hard Yakka49.3%
  3. Bisley1.3%

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Share of SearchLeaderboard

Compare the work overalls brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among work overalls brands worldwide, by month

Share of Search by month for Dickies, Hard Yakka. The figures are in the table below the chart.

View monthly share of search table
MonthDickiesHard YakkaBisley
Oct 202564.2%35.1%0.76%
Nov 202554.6%44.5%0.96%
Dec 202564.2%35%0.75%
Jan 202654.5%44.6%0.96%
Feb 202649.3%49.3%1.3%
Mar 202644.5%54.4%1.2%
Apr 202644.5%54.4%1.2%
May 202644.3%54.2%1.4%
Jun 202639.4%59%1.6%
Jul 202644.2%54.1%1.8%
Aug 202644.5%54.4%1.2%
Sep 202649.3%49.3%1.3%

This month’s ranking, September 2026

  1. 1.Dickies

    49.3%

    Moved from 2nd to 1st. 14.8K estimated branded searches, 0% vs prior month. Share +4.9 points.

  2. 2.Hard Yakka

    49.3%

    Moved from 1st to 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -5 points.

  3. 3.Bisley

    1.3%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among work overalls brands worldwide?

Dickies and Hard Yakka share the highest estimated Share of Search among work overalls brands worldwide, at 49.3% in September 2026.

Global work overalls brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dickies64.2% → 49.3%64.2%Dec 202539.4%Jun 20261st
Hard Yakka35.1% → 49.3%59%Jun 202635%Dec 20252nd
Bisley0.76% → 1.3%1.8%Jul 20260.75%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work overalls brands worldwide decreased from 64.2% to 49.3%.
  • Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among work overalls brands worldwide increased from 35.1% to 49.3%.
  • Across the 12 months ending September 2026, Bisley’s estimated Share of Search among work overalls brands worldwide increased from 0.76% to 1.3%.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work overalls brands worldwide peaked at 64.2% in December 2025 and was lowest at 39.4% in June 2026.
  • Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among work overalls brands worldwide peaked at 59% in June 2026 and was lowest at 35% in December 2025.
  • Across the 12 months ending September 2026, Bisley’s estimated Share of Search among work overalls brands worldwide peaked at 1.8% in July 2026 and was lowest at 0.75% in December 2025.

How did search popularity change for work overalls brands worldwide in September 2026?

  1. In September 2026, Dickies overtook Hard Yakka to become the leader among work overalls brands worldwide, with 49.3% estimated Share of Search.

  2. In September 2026, Hard Yakka lost estimated Share of Search among work overalls brands worldwide, from 54.4% to 49.3%.

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