Hard Yakka vs Portwest:Which is searched more?
In September 2026, Portwest had more branded searches than Hard Yakka among hi vis clothing brands worldwide. Portwest was estimated to have 60.5K branded searches compared to Hard Yakka’s 14.8K, and held a 77% Share of Search versus Hard Yakka’s 18.8%. These are worldwide searches for English-language branded terms.
Follow Hard Yakka vs Portwest and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hard Yakka or Portwest?
Compare the hi vis clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Portwest, Hard Yakka. The figures are in the table below the chart.
View monthly share of search table
| Month | Portwest | Hard Yakka | DNC | King Gee | Bisley |
|---|---|---|---|---|---|
| Oct 2025 | 77.1% | 18.9% | 2% | 1.7% | 0.41% |
| Nov 2025 | 77.1% | 18.9% | 2% | 1.7% | 0.41% |
| Dec 2025 | 76.8% | 18.8% | 2% | 2% | 0.4% |
| Jan 2026 | 76.5% | 18.7% | 2.4% | 2% | 0.4% |
| Feb 2026 | 76.4% | 18.7% | 2.4% | 2% | 0.49% |
| Mar 2026 | 73.3% | 21.9% | 2.3% | 1.9% | 0.47% |
| Apr 2026 | 69.2% | 25.3% | 2.7% | 2.2% | 0.55% |
| May 2026 | 68.7% | 25.1% | 3.3% | 2.2% | 0.67% |
| Jun 2026 | 72.6% | 21.7% | 2.9% | 2.3% | 0.58% |
| Jul 2026 | 76.3% | 18.7% | 2.4% | 2% | 0.61% |
| Aug 2026 | 68.8% | 25.1% | 3.3% | 2.2% | 0.54% |
| Sep 2026 | 77% | 18.8% | 2% | 1.7% | 0.5% |
How has the Hard Yakka and Portwest comparison changed over the last 12 months?
3 findings
- Portwest was ahead of Hard Yakka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among hi vis clothing brands worldwide moved from 18.9% to 18.8%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Portwest’s estimated Share of Search among hi vis clothing brands worldwide moved from 77.1% to 77%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for hi vis clothing brands worldwide in September 2026?
2 changes
In September 2026, Portwest gained estimated Share of Search among hi vis clothing brands worldwide, from 68.8% to 77%.
In September 2026, Hard Yakka lost estimated Share of Search among hi vis clothing brands worldwide, from 25.1% to 18.8%.
Other head-to-heads among hi vis clothing brands
How each brand is measured
Brandwave collects information about searches that people make online using Hard Yakka’s and Portwest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hard Yakka
1 branded search term
- hardyakka
Portwest
1 branded search term
- portwest
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.