DNC vs Hard Yakka:Which is searched more?
In September 2026, Hard Yakka had more branded searches than DNC among hi vis clothing brands worldwide. Hard Yakka was estimated to have 14.8K branded searches compared to DNC’s 1.6K, and held an 18.8% Share of Search versus DNC’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DNC or Hard Yakka?
Compare the hi vis clothing brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hard Yakka, DNC. The figures are in the table below the chart.
View monthly share of search table
| Month | Portwest | Hard Yakka | DNC | King Gee | Bisley |
|---|---|---|---|---|---|
| Oct 2025 | 77.1% | 18.9% | 2% | 1.7% | 0.41% |
| Nov 2025 | 77.1% | 18.9% | 2% | 1.7% | 0.41% |
| Dec 2025 | 76.8% | 18.8% | 2% | 2% | 0.4% |
| Jan 2026 | 76.5% | 18.7% | 2.4% | 2% | 0.4% |
| Feb 2026 | 76.4% | 18.7% | 2.4% | 2% | 0.49% |
| Mar 2026 | 73.3% | 21.9% | 2.3% | 1.9% | 0.47% |
| Apr 2026 | 69.2% | 25.3% | 2.7% | 2.2% | 0.55% |
| May 2026 | 68.7% | 25.1% | 3.3% | 2.2% | 0.67% |
| Jun 2026 | 72.6% | 21.7% | 2.9% | 2.3% | 0.58% |
| Jul 2026 | 76.3% | 18.7% | 2.4% | 2% | 0.61% |
| Aug 2026 | 68.8% | 25.1% | 3.3% | 2.2% | 0.54% |
| Sep 2026 | 77% | 18.8% | 2% | 1.7% | 0.5% |
How has the DNC and Hard Yakka comparison changed over the last 12 months?
3 findings
- Hard Yakka was ahead of DNC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DNC’s estimated Share of Search among hi vis clothing brands worldwide held steady at 2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among hi vis clothing brands worldwide moved from 18.9% to 18.8%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for hi vis clothing brands worldwide in September 2026?
2 changes
In September 2026, Hard Yakka lost estimated Share of Search among hi vis clothing brands worldwide, from 25.1% to 18.8%.
In September 2026, DNC lost estimated Share of Search among hi vis clothing brands worldwide, from 3.3% to 2%.
Other head-to-heads among hi vis clothing brands
How each brand is measured
Brandwave collects information about searches that people make online using DNC’s and Hard Yakka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DNC
1 branded search term
- dnc workwear
Hard Yakka
1 branded search term
- hardyakka
Put your own brand in this comparison
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